Orange Mobile Exposure 2010 receives inaugural IAB Research Award
London, June 09, 2011Orange received recognition for its annual Mobile Exposure study, which gives advertisers unparalleled insight into European mobile media trends and behaviours, at Wednesday night’s inaugural IAB Research Awards. Orange Mobile Exposure 2010 was recognised in the first Mobile Internet Category award.
The IAB Research Awards illustrate the research projects that act as a cornerstone to the digital advertising industry, proving and promoting the effectiveness of digital marketing. The awards were celebrated at the IAB Europe Congress in Barcelona.
Catherine Borrel, Research Manager, IAB Europe and Awards judge, comments: “We were looking for research results that empower the advertiser to make the most of digital communications based on robust methodologies and commercially relevant topics. The winning entries stood out for their clearly presented results that the digital industry can act on. The judges agreed that Mobile Exposure 2010 from Orange was addressing an important subject, and will help build advertiser confidence as mobile internet advertising takes off across Europe.”
Orange Mobile Exposure 2010 is an annual independent study conducted by TNS. 2010 represented the third year of research and covered four key markets UK, France, Spain and Poland. The study benchmarks consumer mobile media trends and generates intelligent data for the benefit of advertisers across a range of different sectors including automotive, fashion, beauty, electronics, computers, gaming, mobile and Internet, food and beverages, travel and leisure and insurance.
Luc Tran Thang, Vice President, Orange Advertising, comments: “Mobile advertising offers tremendous opportunities not just for brands and their advertising agencies, but for consumers too, who will reap the benefits of targeted promotions that they choose to receive. Today, Orange is a leading destination for advertisers – with our market leading research and the largest advertising network in Europe we are playing a key role in driving the adoption of mobile advertising. We are delighted that the IAB recognises the value of Mobile Exposure 2010 and its role in driving the growth of mobile advertising.”
Mobile Exposure 2011 will be launched later this year.
press contacts
Nicole Clarke, +44 (0) 7811 128 457 nicole.clarke@orange-ftgroup.com
The IAB Research Awards illustrate the research projects that act as a cornerstone to the digital advertising industry, proving and promoting the effectiveness of digital marketing. The awards were celebrated at the IAB Europe Congress in Barcelona.
Catherine Borrel, Research Manager, IAB Europe and Awards judge, comments: “We were looking for research results that empower the advertiser to make the most of digital communications based on robust methodologies and commercially relevant topics. The winning entries stood out for their clearly presented results that the digital industry can act on. The judges agreed that Mobile Exposure 2010 from Orange was addressing an important subject, and will help build advertiser confidence as mobile internet advertising takes off across Europe.”
Orange Mobile Exposure 2010 is an annual independent study conducted by TNS. 2010 represented the third year of research and covered four key markets UK, France, Spain and Poland. The study benchmarks consumer mobile media trends and generates intelligent data for the benefit of advertisers across a range of different sectors including automotive, fashion, beauty, electronics, computers, gaming, mobile and Internet, food and beverages, travel and leisure and insurance.
Luc Tran Thang, Vice President, Orange Advertising, comments: “Mobile advertising offers tremendous opportunities not just for brands and their advertising agencies, but for consumers too, who will reap the benefits of targeted promotions that they choose to receive. Today, Orange is a leading destination for advertisers – with our market leading research and the largest advertising network in Europe we are playing a key role in driving the adoption of mobile advertising. We are delighted that the IAB recognises the value of Mobile Exposure 2010 and its role in driving the growth of mobile advertising.”
Mobile Exposure 2011 will be launched later this year.
press contacts
Nicole Clarke, +44 (0) 7811 128 457 nicole.clarke@orange-ftgroup.com
About Orange
France Telecom-Orange is one of the world’s leading telecommunications operators with 171,000 employees worldwide, including 105,000 employees in France, and sales of 10.9 billion euros in the first three months of 2012. Present in 33 countries, the Group had a customer base of 225 million customers at 31 March 2012, including 181 million customers under the Orange brand, the Group's single brand for internet, television and mobile services in the majority of countries where the company operates. At 31 March 2012, the Group had 166 million mobile customers and 15 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv or to follow us on Twitter: @presseorange.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv or to follow us on Twitter: @presseorange.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
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© France Telecom - Orange 2012
