Orange and the M6 Group kick off an experiment honouring the launch of a new version of the "RendezVousTV" application
Paris, November 30, 2011
On the occasion of the release of the new version of the "RendezVousTV" application, Orange and the M6 Group have conceived an experiment tied to M6's show "La France a un incroyable talent" (France’s Got Talent ), offering an enriched set of content and a new form of interaction during the broadcast.
From the 30th of November to the14th of December : experimentation of "RendezVousTV" with M6
The latest version of “RendezVousTV” application will be accompanied by a test conducted in partnership with the M6 Group, during the prime time show "La France a un incroyable talent" (France’s Got Talent ) which will be broadcast live on M6 on the 30th of November, the 7th and the 14th of December.
The experiment aims to create an interaction between the live show and the active users of "RendezVousTV," prompting users with notifications so they can :
• access additional show-related content.
• take part in games and quizzes.
• use the application to vote directly for their favourite “talents”.
In the scope of the experimentation, M6 Publicité also works with Procter & Gamble France and Starcom, offering to Ambi Pur, Clearblue, Duracell, Head & Shoulders, Pringles and Vicks, an innovative advertising format for smartphone, which is synchronized with the TV ad spot on the M6 Group's channels (M6 and W9).
"We are very pleased with this successful partnership with M6 which has proven to be very fruitful. The partnership has made a reality our ambition of enriching and animating the spaces dedicated to M6 live programs," says Xavier Perret, VP for Strategic Partnerships at Orange's Audience and Advertising for New Growth Activities Division.
"Working with Orange, our historic partner, to develop the future of TV through the interaction between TV, smartphones and tablets was a natural move for us," explains Christian Bombrun, Assistant General Manager of M6 Web.
A new and enriched version is already available and accessible to all.
Orange Labs has enriched the new version of "RendezVousTV" with innovative content and features, such as:
- Share comments on Twitter and by text message in just a few clicks – in addition to the previously available Facebook and e-mail sharing features.
- Configure reminders to be alerted when a TV show is about to start.
- Receive notifications when new content is released (games, polls, etc.),
- Watch TV program guide of 12 new channels (a total of 37 are currently available);
- Enjoy an even more fluid and ergonomic design;
- Access a selection of videos on demand available on Orange TV.
"RendezVousTV," available for iPhone and iPod Touch, sets the user right at the centre of an interactive universe teeming with personalized content and web services related to the TVprogram being watched.
The content and web services include episode summaries, series’ cast lists and information on show anchors. Users can also access videos, a dedicated shopping space (shopbots, show-related merchandise), or take part in games and contests. Last but not least, the application provides a way to interact and share TV-watching with other users, particularly on social networks.
A version for iPad should be released early next year.
A special interaction for Orange customers
"RendezVousTV" connects to the household's WiFi, automatically recognizing the program watched by Orange TV customers and can be used to control the digibox and change channels or play a video on demand.
Orange mobile customers can also switch from the "RendezVousTV" app automatically to the Orange TV mobile application to watch any other program live on their smartphone.
Orange, a European pioneer in the development of television and video on demand on broadband fixed (ADSL and fibre optic) and mobile networks, offers a variety of rich and always available content, at home or on the go.
Through this partnership with M6 Group, Orange confirmes its content and services strategy and thus strengthens its role as a content aggregator.
About M6 Web
M6 Web, the M6 Group’s subsidiary responsible for developing new technologies, is structured around several operational platforms: websites of channels offering Catch-up TV (M6 Replay) and VOD, thematic portals (clubic.com, turbo.fr, jeuxvideo.fr, deco.fr, M6&MSN actualités…), mobile phones with M6’s Mobile by Orange offer (that displays 2 millions subscribers), the new social networking services and websites, and finally games and channel interactivity. The M6 Group has today become a major player in this market in France with over 11,3 million unique visitors (Mediametrie//NetRatings October 2011). M6 Web realized a turnover of 97.3 M€ in revenues in 2010 and 30.9 M€ in EBITA.
Press contacts :
Orange: Héloïse Rothenbühler - + 33 (0)1 44 44 93 93 ; heloise.rothenbuhler@orangecom
M6 web : Florence Magnier - +33 (0)1 41 92 28 66 ; fmagnier@m6.fr
From the 30th of November to the14th of December : experimentation of "RendezVousTV" with M6
The latest version of “RendezVousTV” application will be accompanied by a test conducted in partnership with the M6 Group, during the prime time show "La France a un incroyable talent" (France’s Got Talent ) which will be broadcast live on M6 on the 30th of November, the 7th and the 14th of December.
The experiment aims to create an interaction between the live show and the active users of "RendezVousTV," prompting users with notifications so they can :
• access additional show-related content.
• take part in games and quizzes.
• use the application to vote directly for their favourite “talents”.
In the scope of the experimentation, M6 Publicité also works with Procter & Gamble France and Starcom, offering to Ambi Pur, Clearblue, Duracell, Head & Shoulders, Pringles and Vicks, an innovative advertising format for smartphone, which is synchronized with the TV ad spot on the M6 Group's channels (M6 and W9).
"We are very pleased with this successful partnership with M6 which has proven to be very fruitful. The partnership has made a reality our ambition of enriching and animating the spaces dedicated to M6 live programs," says Xavier Perret, VP for Strategic Partnerships at Orange's Audience and Advertising for New Growth Activities Division.
"Working with Orange, our historic partner, to develop the future of TV through the interaction between TV, smartphones and tablets was a natural move for us," explains Christian Bombrun, Assistant General Manager of M6 Web.
A new and enriched version is already available and accessible to all.
Orange Labs has enriched the new version of "RendezVousTV" with innovative content and features, such as:
- Share comments on Twitter and by text message in just a few clicks – in addition to the previously available Facebook and e-mail sharing features.
- Configure reminders to be alerted when a TV show is about to start.
- Receive notifications when new content is released (games, polls, etc.),
- Watch TV program guide of 12 new channels (a total of 37 are currently available);
- Enjoy an even more fluid and ergonomic design;
- Access a selection of videos on demand available on Orange TV.
"RendezVousTV," available for iPhone and iPod Touch, sets the user right at the centre of an interactive universe teeming with personalized content and web services related to the TVprogram being watched.
The content and web services include episode summaries, series’ cast lists and information on show anchors. Users can also access videos, a dedicated shopping space (shopbots, show-related merchandise), or take part in games and contests. Last but not least, the application provides a way to interact and share TV-watching with other users, particularly on social networks.
A version for iPad should be released early next year.
A special interaction for Orange customers
"RendezVousTV" connects to the household's WiFi, automatically recognizing the program watched by Orange TV customers and can be used to control the digibox and change channels or play a video on demand.
Orange mobile customers can also switch from the "RendezVousTV" app automatically to the Orange TV mobile application to watch any other program live on their smartphone.
Orange, a European pioneer in the development of television and video on demand on broadband fixed (ADSL and fibre optic) and mobile networks, offers a variety of rich and always available content, at home or on the go.
Through this partnership with M6 Group, Orange confirmes its content and services strategy and thus strengthens its role as a content aggregator.
To download the "Rendez-vousTV" application: http://bit.ly/RendezVousTV
"RendezVousTV" in pictures at: http://www.orange-innovation.tv/rendezvoustv
An interview of Xavier Perret and Christian Bombrun: http://www.orange-innovation.tv/rendezvoustvm6
"RendezVousTV" in pictures at: http://www.orange-innovation.tv/rendezvoustv
An interview of Xavier Perret and Christian Bombrun: http://www.orange-innovation.tv/rendezvoustvm6
About M6 Web
M6 Web, the M6 Group’s subsidiary responsible for developing new technologies, is structured around several operational platforms: websites of channels offering Catch-up TV (M6 Replay) and VOD, thematic portals (clubic.com, turbo.fr, jeuxvideo.fr, deco.fr, M6&MSN actualités…), mobile phones with M6’s Mobile by Orange offer (that displays 2 millions subscribers), the new social networking services and websites, and finally games and channel interactivity. The M6 Group has today become a major player in this market in France with over 11,3 million unique visitors (Mediametrie//NetRatings October 2011). M6 Web realized a turnover of 97.3 M€ in revenues in 2010 and 30.9 M€ in EBITA.
Press contacts :
Orange: Héloïse Rothenbühler - + 33 (0)1 44 44 93 93 ; heloise.rothenbuhler@orangecom
M6 web : Florence Magnier - +33 (0)1 41 92 28 66 ; fmagnier@m6.fr
About Orange
France Telecom-Orange is one of the world’s leading telecommunications operators with 171,000 employees worldwide, including 105,000 employees in France, and sales of 10.9 billion euros in the first three months of 2012. Present in 33 countries, the Group had a customer base of 225 million customers at 31 March 2012, including 181 million customers under the Orange brand, the Group's single brand for internet, television and mobile services in the majority of countries where the company operates. At 31 March 2012, the Group had 166 million mobile customers and 15 million broadband internet (ADSL, fibre) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv or to follow us on Twitter: @presseorange.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
With its industrial project, "conquests 2015", Orange is simultaneously addressing its employees, customers and shareholders, as well as the society in which the company operates, through a concrete set of action plans. These commitments are expressed through a new vision of human resources for employees; through the deployment of a network infrastructure upon which the Group will build its future growth; through the Group's ambition to offer a superior customer experience thanks in particular to improved quality of service; and through the acceleration of international development.
France Telecom (NYSE:FTE) is listed on Euronext Paris (compartment A) and on the New York Stock Exchange.
For more information (on the internet and on your mobile): www.orange.com, www.orange-business.com, www.orange-innovation.tv or to follow us on Twitter: @presseorange.
Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited, Orange France or France Telecom.
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