accessibility
For several years, the group has been developing a “design for all” strategy,
aiming to take specific disabled requirements into account when designing residential
products and services. This strategy is based on feedback from elderly and disabled
customers and on the innovations of Orange Labs. It aims to deploy simple and
ergonomic solutions that are available to everyone in all of our markets.
Experience has shown that a product or service designed with a maximum level
of constraints for disabled people often win over a much wider audience thanks
to their user-friendliness.
products and services
A specific catalogue presents the Group’s products and services for each type
of disability and impairment: hearing, sight, speech, mobility, etc. In France,
we have 200 specialised advisors, who have been trained on the specific
requirements of our disabled and dependent customers. Around 4,000 sales team
members and 260 webmasters have taken a training course on disability.
Improving our offer to those who have disabilities, and more general accessibility,
is a part of our global strategy (NExT project) and our marketing principles.
In 2006, we launched electronic invoicing for visually impaired customers in France.
A major project on the accessibility of our internal and external websites is
underway, looking to facilitate access for all to information online.
Our participation in specialised fairs and conferences (Autonomic, Bien Vieillir)
is helping us listen to our customers. We also work closely with associations
in the field to design services, setting up partnerships with specialised suppliers.
Our participation in the
club accessibilité des grandes entreprises, promoting
accessibility for large businesses, enables us to share our experiences and develop
joint actions.
Our disability offers are currently being rolled out in Poland, UK, Italy, Belgium,
Spain, Italy and Luxembourg. For example, a major project in Poland aims to open
10 certified stores, provide disabled customers with information online on TP’s
website and launch a first catalog. In Spain, the Mensavoz service offers blind
customers an audio playback of SMS or MMS messages.
For fixed-line services, handsets that are specially adapted for disabled users
are also available, while visually impaired customers may receive their bills
in Braille or with large type.