Orange Sponsors You
Our sponsorships tap into what’s essential for people, connecting them with their passions. We are involved in activities that our audiences and customers care about, which is why sport, film and music are central to our sponsorship strategy.
Sponsorship is not just a badging exercise, and it goes much deeper than putting our logo on a football shirt or film credit. We are the official telecommunications service provider of the greatest international tournaments (FIFA World Cup 1998, Tour de France since 1999, Rugby World Cup 2007, UEFA Euro 2012 & 2016). Through innovative services and connectivity, we bring events closer to customers and fans worldwide, keeping them involved in all the action. We support more than 200 assets per year across our footprint in more than 24 countries in Europe, Africa and the Middle East.
And, when it comes to football, we know how passionate fans are, and how supporting their team is essential to them. That’s why for UEFA Euro 2016™, instead of sponsoring the players on the pitch, Orange turned the spotlight on the real stars… the fans, and they definitely shone brightly.
From dedicated die-hards to casual supporters, watching live at Stade de France or shouting from the sofa, all fans deserve recognition and glory. Throughout UEFA EURO 2016 TM Orange served up a full package of rewards, bonuses, discounts and prizes including match tickets.
Fans play the important role of supporting their team, whatever the result, Orange rewarded and recognised that support and people’s passion. Whether it was giving away over 3000 tickets to see the games live, lighting up the Eiffel Tower every match night in the flag colours of the nation who received the most support in social, to providing extra data to watch the goals on the move. Orange Sponsors You.
UEFA EURO 2016™ was just the start of Orange Sponsors You. We will continue to recognize and reward fans for their passion during our 8 year long partnership with CAF, starting with the 2017 AFCON in Gabon.
Throughout the tournament period there will be marketing offers enabling fans to enjoy their passions more. In addition we will be recognising the real stars of AFCON, through our fan of the match programme and provide unique access to the live action through tickets and privileged access pitchside.