Augmented reality, an investment for the future
2014 has certainly been the year for augmented reality. On September 8, exactly eight months after its launch, the augmented reality community met at the NUMA offices in Paris, to work together on approved priorities for action.
Since January 8, the members of this community have further developed the Plan for a New Industrial France by setting the priorities for action and defining the innovative applications associated with augmented reality. “The roadmap set out by the government at the beginning of 2014 was approved on June 4 by the steering committee chaired by the Minister,” says Vincent Marcatté, Director of Open Innovation at Orange Labs, chair of the Images & Networks cluster and lead on the augmented reality plan.
At the meeting held on September 8, Vincent Marcatté outlined the main features of the current French landscape into which augmented reality is emerging: “there are clearly opportunities on the world market,” he explained. “But to make them happen, we need to facilitate meetings between the stakeholders who are experts in the technology and applications, and all the market sectors that will use augmented reality to boost their competitiveness. Augmented reality will feed into every sector of the economy.”
Laure Duchaussoy, from the DGE (The French Directorate General for Enterprise), emphasized: “Augmented reality will have a significant impact on practices in the cultural, industrial and health sectors, in e-education, digital content, online commerce, video games, etc., all of which are promising avenues for development. We need to build partnerships to make these initiatives a reality, and this is why we have recommended launching a call for expression of interest in setting up these new projects.”
Vincent Marcatté added: “It is also an issue of data sovereignty and it is essential that we are able to play a key role along the whole of the augmented reality value chain, from creating content, through mediation, to installing applications on new terminals. We need to pool our efforts to be more competitive, to speed up the technological switchover, to make more widespread use of augmented reality and to communicate our expertise and successes.” “This is what will kickstart this sector,” he concludes.
Vincent Marcatté, Director of Open Innovation at Orange Labs, chair of the Images & Networks cluster
Laure Duchaussoy, from the DGE (The French Directorate General for Enterprise)
The first practical projects:
- 4 projects focused on uses: culture, health, urban planning and support for workers in the factories of the future
- launch of the AR factory. This will play a pivotal role in offering tools and platforms to developers of augmented reality applications.
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