Responsible parents eager for help

Most parents try to guide their children in their online activities, but they usually feel less skilled than their digital native offspring at navigating the web. They underestimate risks and seek information on online child safety.

Parents need help

 Most parents agree that “the benefits of the internet more than offset the risks”.

In Europe, 70% of parents help their children when they have problems using the internet; 69% talk with them about online risks; 66% ask what they do online; 60% stay nearby when they are surfing; only 25% use parental controls (Net Children Go Mobile survey, 2014).

All told, more than two in three parents actively control their children’s digital practices. Yet every other parent feels less skilled than his/her kid(s) when it comes to surfing the internet. They are eager to be helped, so they can give their kids the benefits of the internet while protecting them from the risks.

They’re not fully aware of the risks

 Parents are mostly worried about their kids’ screentime and lack of offline activities. However, they also worry about their children…

  • becoming victims of online bullying (27%)
  • posting personal information to the wrong persons (26%)
  • downloading or receiving viruses and malware (25%)
  • accessing inappropriate content (17%).


But many parents still underestimate the risks that exist on the internet: 40% of parents whose children saw sexually explicit images online and 56% of those who received shocking messages are unaware of these facts (Net Children Go Mobile survey, 2014).

New challenges as the internet becomes increasingly mobile

10% of parents have had unpleasant surprises when they received their phone bills: their kids made unauthorised online purchases, sometimes giving up personal data in the process (Net Children Go Mobile survey, 2014).

Kids between the ages of 9 and 12 – and their parents – need to adopt safe mobile practices, such as switching off location data and blocking multimedia purchases.