Orange and content
From content aggregator to entertainment platform...
" Today, with the digitalization of services, we are surrounded by platforms which have become increasingly powerful. The content ecosystem has naturally embraced this wave of platformization of the world, allowing Orange to attract both users and service providers.
In developing its strategy as both a distributor and an aggregator across its footprint, Orange has already developed this capacity.
D’une part, Orange compte aujourd’hui plus de 8,4 millions de foyers connectés à son univers TV grâce à ses décodeurs, en leur offrant aujourd’hui une qualité vidéo (UHD) et audio (Dolby Atmos) incomparables, et demain une expérience télévisuelle innovante (Réalité Virtuelle). Ce nombre d’utilisateurs ne cessera d’augmenter à travers le développement des bases TV existantes ou de nouveaux lancements tels que ceux réalisés en 2016 en Belgique et en Côte d’Ivoire.
On the other hand, Orange attracts a large galaxy of content, both widely popular (free and pay TV channels, TVOD, SVoD) as well as emerging and innovative (web channels, eSport, streaming video games). This development will continue throughout 2017 beginning with the renewal, by OCS, of its agreement with HBO.
A special place is also reserved for Film with the 70th edition of the “Festival de Cannes” of which Orange is a longstanding major partner, and also in July with the release of “Valérian et la Cité des mille panètes”. This new film from Luc Besson was produced with the participation of Orange Studio, which has steadily built a high quality catalog along with an ambitious production/coproduction strategy.
The activities of Viaccess-Orca illustrate and accompany this evolution by offering the necessary technological tools (platforms, enablers, security) enabling operators to achieve the role of interface between content and users, and the addition of mobile, thanks to the recent acquisition of the Finnish company BigHill.
In this way, 2017 will be the beginning of the virtuous circle essential for any platform: more users, more content – more content, more users. "
Serge Laroye, EVP Orange Content Division.