Content and innovation
Orange has always been a market leader when it comes to offering a unique user experience with new content services. That explains why Orange is the first operator in France to provide a dedicated virtual reality service. With Orange VR Experience, the first Orange virtual reality service, OCS subscribers can enjoy their favorite movies and series in 360° immersion in a relaxing environment. Available on Samsung Gear VR, but also on iOS and Android for Cardboard devices like Orange VR1, Orange VR Experience will continue to evolve and integrate new content services,as well as a social experience allowing to watch TV content with distant friends et relatives.
Orange is also continuing to explore virtual reality by investing (thanks to Orange Digital ventures) in start-ups such as Wevr, a virtual reality content studio and distribution platform provider. Thus, Orange launched a pilot program in december 2016 giving access to a selection of native VR content provided by partners and studios. Orange VR Experience Channel is a free experimentation open to anyone equipped with HTC Vive or Samsung Gear VR headsets (and soon Oculus Rift and Google Daydream) by subscribing on the platform : OrangeVRExperience.
Orange is also working on developing technologies to broadcast live sport events in virtual reality through its subsidiary Viaccess-Orca.
In partnership with Beaumarchais-SACD, the funding for transmedia projects rewarding innovative concept since 2009 evolves and becomes in 2017 “Bourse#RealiteVirtuelle”. “Héritage”, a virtual reality project that won the 2016 edition has therefore been selected to integrate the Orange VR Experience Channel selection to highlight this evolution!
Aware of the major evolution of eSports in the world of video games, Orange has been active in this area since 2015. eSports has become mainstream entertainment and now reaches millions of viewers. Orange is the reference among Telco’s for competitors who need the best network and optimal connection for an optimized performance.
Since September 2015, Orange has sponsored eSports by bringing the best of networks with “La Fibre 100% Fibre” Orange offer. Orange supports teams and tournaments like “Orange e-LIGUE 1” 2016-2017 in France, Millenium professional team and the “Superliga Orange” in Spain.
Orange has also created the “Rush eSport” community. Rush eSport is a digital platform to sponsor and help pro gaming players and top French events. This platform allows fans to keep up with the latest news from the world of eSports.
In the “Paris Games Week 2016”, Orange has allowed fans from all over France to experience the event in privileged conditions thanks to “Rush eSport”. The Orange’s show case also hosted many eSports events around 25 of the biggest French players.
Orange also organizes new competitions with its own publishers and institutional partners. In Africa, along with the 2017 football African nations cup football, Orange organized the first eSports tournament on PES2017 “Orange Football Club eSports”. Eight countries took part in this first panafrican virtual football competition. Finally, Orange collaborates with eSports influencers, start-ups and web players to create new service concepts and explore this ground of innovation at the crossroads of games, video content and social media.
With these different initiatives, Orange is the most prominent operator invlovled today in the French eSports scene. It contributes to popularize eSports growing popularity and to this fast evolving ecosystem.