New ways, new content
Orange has always been a market leader when it comes to offering a unique user experience with new innovative content services. This explains why Orange is the first operator in France to provide a dedicated virtual reality service.
With the Orange VR Experience, OCS subscribers can enjoy their favourite movies and series in 360° immersion in a relaxing environment. Available on Samsung Gear VR, and also on iOS and Android for Cardboard devices such as the Orange VR1 and the Orange VR2 launched in October 2017, Orange VR Experience will continue to evolve and integrate new content services as well as a social experience allowing to watch TV content with friends.
Orange is also continuing to explore virtual reality by investing (via Orange Digital Ventures) in start-ups such as Wevr, a virtual reality content studio and distribution platform provider. Orange launched a pilot program in October 2017 its VR application, giving access to a selection of native VR content provided by partners and studios. The Orange VR Experience is a free application open to anyone equipped with Samsung Gear, HTC Vive or a cardboard headset by subscribing on www.OrangeVRexperience.com.
In partnership with Beaumarchais-SACD association since 2009, the funding for transmedia projects, and since 2017 reality virtual projects, has now evolved to become the “Bourse Orange XR” and now rewards 3 innovative Virtual Reality & Augmented Reality projects and supports their development. “Heritage”, a virtual reality project that won the 2016 edition was selected to integrate the Orange VR Experience.
Orange and start-ups
Every day, Orange identifies, supports, and promotes the digital skills that will change what’s essential in our lives. Between now and 2020, Orange will have supported 500 start-ups across a range of different projects.
In the field of entertainment, Orange is fully devoted to those objectives and has resources dedicated to open innovation with its content partners.
The following have been supported by Orange:
Reminiz, which develop a face recognition software that displays information about onscreen celebrities and persons of interest straight on your TV, was accelerated by Orange Fab France (season 2).
Aware of the major evolution of eSports in the world of video games, Orange has been active in this area since 2015. eSports has become mainstream entertainment and now reaches millions of viewers. Orange is the reference among Telco’s for competitors who need the best network and optimal connection for optimal performance.
Since September 2015, Orange has sponsored eSports by bringing the best of networks with “La Fibre 100% Fibre” Orange offer. Orange supports teams and tournaments like “Orange e-Ligue 1” in France, the Millénium professional team and the “Superliga Orange” in Spain.
Orange has also created the “Rush eSport” community. “Rush eSport” is a digital platform to sponsor and help pro gaming players and top French events. This platform allows fans to keep up with the latest news from the world of eSports.
At the Paris Games Week 2017, Orange allowed fans to experience the event at privileged conditions thanks to “Rush eSport”. The Orange showcase also hosted many eSports events around 25 of the biggest French players.
After organizing the “Orange Football Club eSports” tournament during the 2017 football Africa Cup of Nations in Gabon, and bringing together 8 countries from the Orange footprint, Orange also partnered with the WGF, welcoming the Panafrican stars of Gaming and eSport in Casablanca on the 18th and 19th November. The Africa Game Show featured 13 countries (of which 11 African).
Orange also collaborates with eSports influencers, start-ups and web players to create new service concepts and explore this innovative area which is at the crossroads of gaming, video content and social media.
With these different initiatives, Orange is today the operator most involved in the French eSports scene and investing to increase its popularity and to structure the ecosystem.