Orange Content overview
At Orange, we aim to respond to all our customers’ entertainment needs across all screens and in all our operating countries. We believe in bringing as many people as possible closer to the best content out there.
An organisation to fulfil our ambition
As a major and longstanding player in the field of content, Orange strengthened its strategic position in 2017 by creating the Orange Content entity as the reference point for all the Group’s subsidiaries.
Behind this is a simple vision to bring together all of Orange’s content capabilities and assets:
- Orange Studio, for production;
- OCS, for distributing international series and films;
- Orange Prestations TV, as a broadcasting platform;
- Negotiation and management of acquisitions for all Orange services (OCS, service de VOD) along with SVOD and multi-territory TV services;
- Other activities including games, music, culture, infotainment, virtual reality and eSports.
Orange Content marks Orange’s ambition in the sector, enabling greater visibility and consistently as well as an increasingly important international presence.
Offering the best entertainment to everyone
This ambition requires investment at all levels. Orange attracts a large galaxy of content whether already well known (free and pay channels, TVOD and SVOD) or in the making (web channels, eSport and streaming video games). In 2017 we strengthened our existing agreements and formed new partnerships with content producers such as HBO, UGC and Netflix.
For many years, Orange has also directly supported film production through its subsidiaries OCS and Orange Studio. One example is Luc Besson’s Valerian and the City of a Thousand Planets, where the Orange Group worked hand in hand with OCS and Orange Studio.
Finally we stimulate innovation, especially in the fields of eSports and virtual reality, enabling all our operating markets to access adapted digital content.
Sustained commitment and investments
In recent years, we’ve made significant investments in the world of content – from film to TV, music and games. This amount will continue to grow in all sectors and countries.
In July 2017, Stéphane Richard announced an investment of €100 million over 5 years towards the co-production and purchase of series based on the two pillars of Orange’s Content Division: its co-production subsidiary Orange Studio and OCS, the premium package for fans of film and series. In 2019, this investment came to life through the OCS broadcast of the mini-series "The Name of the Rose", the first series under the label OCS Originals. Other projects are under development including the second OCS Originals series, Devils, which will be broadcast on OCS in early 2020.
Focus on Europe, Africa and the Middle East
Content development works in tandem with the deployment of very high-speed fixed and mobile networks. Our goal is to provide customers, regardless of the country, with the best offers in film, sports, series and premium content. Orange will continue to strengthen its content investments in the 27 countries where we currently operate or are establishing networks and activities. Our priorities: Europe, Africa and the Middle East.
We’re deploying a global strategy while adapting to the specificities of each market. It’s a different approach to the GAFA.Serge Laroye, Deputy EVP of Orange Content and President of OCS
Across Europe continues to deploy its strategy implemented over the past few years:
- giving priority to the widest possible distribution of best in class content;
- investing in film and series via OCS and Orange Studio in France.
The Group’s presence in Africa and the Middle East is also a major area for development with new needs for both local and international content. Orange Content is also actively contributing to the region's digital transformation, notably through partnerships with major local players.