Orange Money, emblematic business activity for the Group
Since its launch in 2008 in Côte d'Ivoire, 45 million customers in 18 countries rely on Orange Money to access simple and secure financial services that make life easier every day.
Launched on 8 December 2008 in Côte d’Ivoire, Orange Money is now a major growth driver for Orange. As an essential service in Africa, it also offers future market potential in Europe.
Orange Money has built its success around convenience, ease of use and perfect integration with other Orange services. In this way, the service represents our future mobile financial services in all Orange countries, in particular Europe.Paul de Leusse, Deputy CEO, Mobile Finance
Mobile money, when technology enables progress
Access to a traditional bank account remains difficult for a large part of the African population, while mobile phones are widely used.
Orange Money has built its success on its accessibility and universality enabling millions of people who would otherwise be excluded from a formal financial system to make transactions instantly, securely and reliably via their mobile phones.
Managing money, sending money to family, paying for living expenses and receiving a salary via a mobile phone all enable communities to progress.
Orange Money is a real contributor to socio-economic development in Africa and is a key part of our multi-service operator strategy to be a partner for transformation in Africa and the Middle East.Alioune Ndiaye - CEO Orange Middle East & Africa
A regulated activity
To meet the compliance regulation governing mobile money services, Orange’s financial institutions have Central Bank approval in 7 African countries as well as a mutualised compliance expertise centre, CECOM, based in Abidjan. These organisations guarantee the compliance of all operations and interact directly with authorities, simplifying the launch of new services.
The ambition is to make Orange Money as accessible to as many people as possible in strict compliance with the regulations of the Central Bank in each region and monetary area where Orange operates.
Diversifying uses and services
Initially focused on money transfers and mobile phone top-ups, Orange Money now responds to broader needs including international transfers, bill and wage payments and purchasing TV subscriptions.
The service is also opening up opportunities in new markets such as e-commerce, which is now more accessible to everyone through Orange Money and the Orange Money mobile payment service. The latter enables customers to validate their payments securely from a mobile and also helps merchants to expand their customer base.
Watch the testimonials from our two key partners:
David Mignot, Managing Director of Canal + Africa.
Jeremy Hodara, co-founder of Jumia.
Orange is also going a step further through savings and loans available instantly through a mobile. These services are offered by microfinance institutions and banks via Orange Money.
Orange and NSIA have set up a joint venture, with a banking licence authorised by through the Central Bank of West African States. This banking licence enables Orange to launch a digital bank and therefore expand its catalogue of financial services to loans and savings for West African consumers.
Finally, with the widespread use of smartphones and the rapid development of new services, Orange Money is evolving through a new app that will help people interact and transact.