Adoption of Cloud services in Europe will be made easier in a digital single market and can be stimulated by a thriving local European cloud industry
Cloud computing technologies bring a true revolution in the workplace, as they give more flexibility to professionals and individuals, thus supporting more competitiveness. This is why policy makers are more than interested in measures that could accelerate cloud adoption.
Cloud technologies bring flexibility because they allow businesses to use IT resources on demand and on a real time basis. A wider adoption of these services would contribute to the digitalization of the European economy, but also stimulate the development of professional services for enterprises: this could result in the creation of expertise hubs, and of centers of excellence around these technologies.
Yet, prospective users still seem reluctant to transfer their digital assets into cloud services, mostly because of concerns regarding the security and the handling of their data. These concerns can be amplified by the fact that most cloud providers are based overseas, a situation which potentially complicates the implementation of enterprises’ compliance (e.g. in the case of personal data protection) and can lead to conflicts with unclear resolution procedures, especially because of different jurisdictional considerations.
For some of these concerns, solutions could be found in the creation of a European digital single market, in which the personal data protection would be unified and would guarantee a consistent protection of users, regardless of geographic data and cloud services providers.
Yet, for a greater confidence in cloud services, users will also need a market with a wide range of choice and options, allowing to choose services, providers and data center localization, as best suited depending on users’ requisites and preferences. In this line, cloud policies should take into account considerations related to the local European cloud industry as over-regulation could yield unintended impacts such as favoring majors providers, to the detriment of budding smaller providers that come to this market as new entrants and challengers.