Orange Polska’s Activities
In 2016, the Polish economy continued to grow at a slightly faster pace than in 2015. At the same time, low oil and common consumer goods prices kept deflation at 0.6% in 2016, while the unemployment rate fell to 8.3% (source: Central Polish Bureau of Statistics). These factors had a positive impact on households disposable income and consumption, which grew more than 3.6%.
Fixed-line telephony and Internet activities
Convergent solutions: a main strategic objective of Orange Polska is to lead in convergence, by marketing bundled fixed-line and mobile offers.
The number of fixed lines continued to fall, with a net loss of voice customers (traditional STN or VoIP). This decline could mainly result from structural demographic factors as well as the growing appeal of mobile services offering unlimited calls across all networks.
Fixed broadband access
In 2016, Orange Polska recorded a fall of 68,000 fixed broadband accesses compared with 136,000 in 2015. This slower reduction results exclusively from an increase of 50% of the very high-speed broadband customer base. This increase was backed by significant investments in the fiber network and ADSL migration, which has become less and less competitive. Therefore, the share in very highspeed broadband services reached about 25% of fixed broadband accesses (compared with 15% at end-2015).
In large cities, Orange Polska is focusing on developing the FTTH coverage and improving its fixed broadband market share.
Orange Polska has different distribution channels: traditional physical points of sale (owned by Orange, franchised, or independent), online sales, call centers, and doorstep sales.
Orange Polska specifically focuses on developing the online sales channel, promoting the cross utilization of its various distribution channels, and upgrading its physical points of sale, in order to improve customer satisfaction and enhance its efficiency.
The fixed network
In 2016, Orange Polska continued the deployment of its FTTH network, extending it to close to 1.5 million connected households in 37 cities. vDSL coverage also increased slightly, reaching approximately 4.8 million households. At the same time, migration of the aggregation network from ATM to IP continued in line with the pace of FTTH and vDSL development and customer demand.
The mobile network
In 2015, the Group was awarded two 5 MHz frequency blocks, each in the 800 MHz band, and three 5 MHz frequency blocks in the 2,600 MHz band, which had been auctioned by the regulatory authority (UKE). After being awarded these frequencies, Orange developed the LTE technology using the 800 MHz band to expand the coverage of its mobile broadband access services, while the 2,600 MHz band was mainly used to increase the capabilities in areas where mobile data traffic was particularly high.
At end (2016,) the coverage of Orange’s LTE services reached more than 99% of the population and more than 90% of the country.
More information on the 2016 Registration Document: 3.1.3 Poland