Orange Romania’s activities
In 2016, the Romanian economy continued to grow, at a pace that was the fastest in Europe, driven by tax easing and wage increases boosting household consumption, as well as services and industry growth..
The value of the telecommunication services market in Romania increased by 1.8% in 2016, as the mobile market is the main growth driver, while fixed-line telephony continued to decline
In 2016, the number of Orange Romania mobile customers stood at 10.1 million (including M2M), including 5 million subscribers, up by 3 percentage points compared with the previous year. This growth results from the 4G deployment, a wider smartphone penetration and the accelerated migration from prepaid to contracts. Orange continued to include more data in its offers, by reorganizing its portfolio and focusing it on families and households. These new offer increased customers’ interest in tablets and smartphones, particularly when they are 4G-compatible. Orange maintained its leadership in 4G with 2 million customers at end-2016.
Orange entered the mobile financial services segment in November 2016, with the launch of Orange Money. Payment and fund transfer services are available to all customers nationally. Users can pay services, recharge prepaid cards, receive or send money, using their mobile phone. In September 2016, Orange launched Orange Home, its first convergence service offer, in more than 90 Romanian cities, making it possible to access up to 1 Gbits / s Internet, cable TV and fixed voice services.
Orange TV service reached around 328,000 subscribers at the end of the year, and the Orange TV Go complemented its contents with more than 80 channels and 500 movies and TV series.
Orange continued to lead in terms of innovation through the launch of Smart Home, a connected objects solution, and the implementation of a Smart City solution in Alba Iulia.
Finally, Orange consolidated its position as an innovative service integrator for its business customers of any size, both through its Orange Pro contract offer and integrated solutions impacting directly their productivity.
In 2016, Orange Romania continued to optimize the performance of its distribution network by welcoming new customers in 18 Smart Stores, selecting better locations, digitizing its points of sale and renegotiating certain rental contracts.
The implementation of the network sharing agreement with Vodafone to improve 2G and 3G coverage was finalized in 2016. Investment in the 4G mobile network continued in 2016 to cover 80% of the total population, and 97% of the urban population. This extended coverage enabled rapid adoption of smartphones and significant growth in data traffic and data service revenues
More information on the 2016 Registration Document: 188.8.131.52 Romania