Orange Slovensko' s activities
With its industry strongly oriented towards exports to Europe, the Slovakian economy continued to grow, by +3.4% in 2016. This growth is also supported by renewed domestic consumption and a decrease in the unemployment rate.
In 2016, Orange Slovensko’s sales activities were mainly focused on maintaining its market position following the arrival of a fourth operator during the third quarter of 2015. Despite a slight decline in its customer base, of 10,000 customers, Orange maintained its leadership in terms of volume and value. Its offers are designed to position it as the best choice for families. Thus, 50% of households subscribed to Orange’s Family voice offer. A new portfolio of mobile rates as well a new segmented convergence offers were launched to offset the decreasing value and as a competitive differentiator. Orange focused on innovation and introduced a number of new offers (children’s traceability, in-built vehicle Wi-Fi, or innovations in the health sector).
Orange Slovensko sells its products and services through various distribution channels:
137 exclusive franchises selling only Orange products;
resellers and distributors of prepaid cards;
dedicated spaces in Nay electronic appliance stores;
a dedicated team of approximately 50 members for VIP and SME customers and door-to-door salespersons specialized in fiber optic products and services;
a specialized sales team within Orange Slovensko, dedicated to the acquisition and retention of business customers (key accounts);
a customer service platform managed directly by Orange Slovensko;
an online store where customers can buy Orange products, services and accessories.
Orange Slovensko offers the best mobile broadband coverage, reaching 93.4% of the population. In 2016, the coverage of LTE and LTE+ were expanded to 80% and 25% of the population, respectively.
The expansion of the all-IP network continued to virtualize its resources. The Voice over LTE (VoLTE) experiment was launched at the end of 2016 with plans to market it in April 2017.
More information on the 2016 Registration Document: 188.8.131.52 Slovakia