Orange’s activities in Belgium
In Belgium, Orange is operating through Orange Belgium (previously Mobistar) listed on the Brussels stock market. The Orange group holds 52.9% of the capital.
2016 was a pivotal year for Orange Belgium, with the nation-wide launch of an Internet and TV offer and as the company was renamed to strengthen is position as a convergence operator in the retail and business market.
At end-December 2016, Orange Belgium’s customer base (excluding M2M) stood at 2.97 million, including 2.25 million contracts, up by +1.8%, and included 0.72 million prepaid customers, down by -12.8%. The MVNO customer base was 2.04 million (+14.4%), with 0.83 million active M2M cards.
With its Internet and TV offer, Orange Belgium has become the first operator in Belgium to offer a nation-wide cable network, which led to a strong growth in its customer base.
Moreover, Orange Belgium reorganized all of its offers in 2016 by placing a strong emphasis on data. The number of Orange Belgium’s smartphone users exceeded 2 million, including more than 1.4 million 4G smartphone users. Therefore, smartphones accounted for 68% of Orange Belgium’s total customer base, while the penetration rate of 4G and 4G + smartphones reached 48% and 10%, respectively.
At the end of December 2016, 4G traffic accounted for over 80% of total traffic. Customers opting for 4G show a higher level of satisfaction and consume more mobile data compared with other customers, which translates into a greater average income per subscriber. Hence in 2016, the ARPU grew by +2.7%.
The new name Orange Belgium, combined with the launch of convergence solutions, also contributed to the consolidation of Orange Belgium’s position in the business segment by benefiting from the international strength of the Orange group’s portfolio.
At end-2016, Orange Belgium had 144 points of sale, in addition to 69 points of presence (shop-in-shops) in Carrefour and Media Market hypermarkets. As part of the transformation of its distribution network,
Orange Belgium strengthened its direct channels and digitized them to increase the number of visitors and conversion rates, and to improve customer satisfaction.
Investment in mobile networks remained strong with the steady deployment of 4G, mainly to expand coverage within homes, and to invest in the core transmission network. At end-2016, Orange Belgium’s 4G coverage was 99.6% of the population outdoors and 91.9% indoors. 4G+ coverage, which provides customers with a download speed up to three times faster than 4G, was 54.0%.
More informations available on the 2016 Registration Document: 188.8.131.52 Belgium