Welcome to Orange Egypt
Mobinil changed name to Orange in March 2016, notably to benefit from a powerful international brand, solid mobile customer relationship and a strong market footprint, a valuable customer base and a wide product range and competitive offers. Orange’s market position is transitioning from an emotional bond with a brand perceived as that of an Egyptian company to an internationally recognized brand that offers state-of-the-art connectivity and services.
The National Telecom Regulatory Authority continued to impose restrictions on the sales of lines for security reasons, which led, for the first time in 2015, to a decrease in the number of mobile phone subscribers in Egypt. In 2016, mobile operators undertook measures to overcome and mitigate the impact of these restrictions, which resulted in a resumption of economic growth in the mobile market. The mobile telephony market in Egypt essentially comprises prepaid customers. Increasingly, operators are expanding their offers to the lower end of the market, reducing connection fees, offering cheap telephones and allowing customers to recharge small amounts. This strategy aims to attract middle-class and rural customers, and resulted in a decrease in the average revenue per user (ARPU).
At the end of 2016, the number of mobile subscribers reached 97.8 million, an increase of 4% year-on-year, or a penetration rate of 107% of the population. The number of ADSL subscribers reached 4.4 million, an increase of 17% year-on-year.
Orange’s mobile customer base stood at 33.9 million at the end of 2016, with an increase of 2.4% compared with 2015. About 80% of mobile customers are positioned on prepaid offers. However, the proportion of prepaid customers decreased in 2016 due to the success of capped usage contracts. In euros, the annual revenues stood at 1.13 billion in 2016, a decrease of 15.3%.
Orange sells products and services in Egypt through different distribution channels:
- 54 Orange stores;
- 55 franchise stores;
- 15 Orange kiosks;
- 144 express stores;
- 1,460 distribution and retail stores.
More information on the 2016 Registration Document: 220.127.116.11 Egypt