In Mali, Orange is a major partner for sport nationwide: it supports football globally as a partner of the Malian football federation (FEMAFOOT), as well as through several national clubs.

Orange Mali is also a partner of the basketball federation and has helped promote the emergence of this sport, all the way through to the good results achieved by the teams internationally.

Orange Mali also supports major cultural and music events, including the Niger festival in Ségou, the traditional Mandingue festival in Siby and the biennial photography event.

Orange Mali supports music through its partnerships with numerous concerts and a wide range of performers (Salif Keita, Mylmo, Penzy, Iba One, Tal B, master Soumy, etc.).