Valerian and the City of a Thousand Planets
A dark force threatens the peaceful existence of Alpha, but thankfully our global film partnership restored order to the Orange universe.
Spanning co-investment, co-marketing and sponsorship for the launch of Luc Besson’s highly anticipated 2017 summer blockbuster, our partnership highlighted Orange’s growing engagement across the film industry.
Delivering outstanding exclusive content is a key component of this.
The Intruder Experience
The Intruder Experience was a WebApp produced specifically to celebrate the partnership between Orange and EuropaCorp and launch of Valerian. Released in eight countries, it included a movie-related game and exclusive VR video content. The aim of the game was to avoid the asteroids and travel the furthest to win prizes including tickets to the premiere and private screenings around Europe. In total the Game received more than 180,000 visits in two months.
360° VR content
While customers were inside the Intruder, they had the opportunity to watch highly immersive VR videos as if they were in the movie theatre. They did this by scanning a QR code from their mobile phone.
Our partnership included sponsorship rights across Europe, Africa and the Middle East, rewarding film fans with unparalleled access to content, offers and unique experiences.
1 million spectators joined Orange at Gamergy in Madrid in June 2017 to enjoy a VR experience. The popcorn was for everyone; the top 50 gamers won tickets to a private screening in Madrid; and the overall winner? He was able to pack his bags for the premiere in LA!
Other special retail and Valerian-themed promotions and offers in-shops and online, included:
- Exclusive film premieres screened in 26 cities across the Orange footprint for over 20,000 customers across Europe.
- 20 VIP packages for a trip to Los Angeles and 100 VIP packages to Paris to the red carpet global/French premiere.
- More than 100,000 popcorn boxes.
- Hundreds of pairs of VR glasses gifted during events.
You love films. We do too! Orange brings you an exclusive trailer for Luc Besson’s upcoming blockbuster Valerian
With the exclusive Orange making-of video, enjoy the ride through all the emotions of Valerian and the City of a Thousand Planets.
They spent a great time in Los Angeles for the World Premiere of Valerian and the City of a Thousand Planets.
Discover their experience #OrangeSponsorYou