Live your passion through direct and shared experiences
The beautiful game speaks a universal language that inspires, engages and excites. From grassroots initiatives to matches played out on a global stage, a single goal can unite a local team or a whole nation. Some of our most intense emotional experiences come from watching sporting events, so rather than sponsoring the players on the pitch, we turn the spotlight on the real stars… the fans.
The African Cup of Nations
The African Cup of Nations (AFCON) is the biggest and brightest football tournament across Africa and the Middle East. Through our partnership with Confédération Africaine de Football (since 2008 and until 2024), we get you closer to all the fancy footwork and glorious goals through exclusive content, match tickets, grassroots initiatives and working with National teams all the way to the stadium.> Find out more
Orange and UEFA Euro 2016™
Throughout UEFA EURO 2016™ Orange served up a full package of rewards, bonuses, discounts and prizes including official UEFA merchandise, 3,000 match tickets and VIP money-can’t buy packages. Partnering with the City of Paris, we also gave people control of one of the world’s most iconic landmarks – lighting up the Eiffel Tower.> Find out more