Our strategy: to offer our customers an unmatched experience

Demography, natural resources, climate, digital divides: many questions are being raised at the level of the individual and the planet as a whole, and the digital revolution is casting doubt on the future of our operating models. Amid these changes, Orange is using its strength in innovation to serve people, so as to offer its customers and employees an unmatched experience.

An unmatched experience

It is our mission to always be there to meet our customers’ essential needs. How? By providing them with a unique experience every day, through digital services that allow them to focus, in full confidence, on what matters most to them.

Instead of starting with ourselves, our technology or our services, we start with our customers, their expectations, and their aspirations. This involves listening then taking action, so that together we can come up with “made-to-measure” solutions that genuinely meet the needs of our customers.

Our ambition relies on five driving forces and the dynamic of an efficient and responsible digital company:

  • Offering enriched connectivity, which performs better on every front, is more environmentally friendly and has no limits
  • Reinventing the customer relationship, by personalizing the relationship, transforming sales spaces and digitizing customer interactions
  • Building a people-oriented and digital employer model, and offering a unique employee experience backed by digital technology and which encourages commitment
  • Supporting the transformation of enterprise customers, to offer new ways of working by putting technology at the heart of our transformation projects
  • Diversifying by capitalizing on our assets, and future key markets, such as mobile banking and connected objects