"We all have great power. We all have great responsibility." That’s what we believe when it comes to technology. The digital world offers us great opportunities: to inform, to learn, to think, to create, to act … but these wide-ranging possibilities also come with a shared duty, to behave responsibly. This is why we’re committed to co-building a world where everyone can make the most of the latest technologies, while being protected from the potential pitfalls. That's the message behind our new campaign which portrays the relationship of a father and his teenage daughter when she receives her first smartphone from him.