What would my data say about me?
Consumers and connected objects generate a huge amount of data that can be exploited by Big data and artificial intelligence. This leads to new opportunities for the economy, society, the planet and each of us, but only if leveraging this data is responsible and respectful of the individual. Orange is committed to guaranteeing its customers and partners data security and support.
Data is a recent concept – 20 years or less – that refers to the huge sources of information that, when exploited and protected, can offer great opportunities for innovation and improving people’s lives.
Data is synonymous with a host of new professions and progress across almost all sectors from agriculture to manufacturing, and healthcare to retail. It’s also bringing about new ideas for protecting the environment and living together in smarter cities, as long as everyone using data does so responsibly, starting with companies and organisations.
Orange is capitalising on its role as a trusted operator in safeguarding people’s data to continue to push the boundaries of innovation. It will focus on optimising internal business processes as well as enhancing its customer experience and services.
Mari-Noëlle Jégo-Laveissière, Deputy CEO and head of the Technology & Global Innovation division, recaps the role that Orange intends to play when it comes to processing data.
3 questions to Nicolas Glady, Executive Vice-President at ESSEC Business School and Doctor of Econometrics
What does the term data economy mean?
"Very often, the term data economy refers to business models where companies monetise (make profits from) their data by better targeting their customers and optimising their offers. It is symbolised by web giants, especially Google, Amazon and Facebook, which have successfully made it their core business."
How much is a company’s data worth?
"It depends on many factors: the context, the permanence and nature of data etc. In general, the closer data is to your core business (both in terms of activity and timeliness), the more value it will hold. Very recent data about what your customers are doing – and even data generated by themselves (user generated content) – whether with you or your competitors, will have a lot of value."
Are there also new players when it comes to the data economy?
"Many different companies support their customers over their data: big manufacturers, consulting firms and of course start-ups. Each one aims to consolidate its offer and help customers better through its service and support functions."
Big Data is a useful tool for tackling climate change, especially when combined with the Internet of Things, data visualisation systems and data management algorithms.
Together they help to optimise the consumption of resources (energy, water, food etc), reduce our carbon footprint and improve transport efficiency.
Open data also has a role to play. Citizens can now access public and private databases for the latest information on the state of water, air pollution, transport and more. Open data encourages us all to get more involved and be more aware, enabling us all to play our part in safeguarding the planet.
Smoother transport systems, energy savings, smarter farming… using the quintillions of bytes of data produced each day more carefully can improve our human activities for the benefit of everyone’s well-being.
Finding the best way from A to Z while driving or on public transport, monitoring your energy consumption in real time, tracking your fitness… Data can transform our daily lives! However, it’s important not to overlook privacy, especially when online, on social media or using connected devices. Regulation has recently been tightened up to protect us.
GDPR, or General Data Protection Regulation, comes into force on 25 May 2018. From this date, any company using the personal data of EU citizens – customers, users, employees etc. – must comply with stricter legislation. For example, it will have to ensure the traceability of people’s data, get their consent before using it and delete it at their request… The regulation, which is the first of its kind at an international level, will establish a framework of trust between the company and the individuals it deals with, as explained by Ludovic Levy, who is in charge of the Orange Group's data valorisation strategy.
And what can I do to protect myself? Good question! Here are 7 top tips for ensuring your privacy online.
1. Choose a good password and change it regularly
A “strong” password is at least 8 characters long and consists of a mixture of numbers, letters (upper and lower case) and symbols. It is reserved for a single device or account.
2. Opt for a security suite
Software that incorporates protection against cyber threats acts as a shield. A security suite may contain anti-virus, anti-phishing, anti-spam software etc.
3. Update your OS and software regularly
Check for free updates for all your daily programs. Updating your anti-virus every week is also recommended. As soon as the old version of your OS is no longer updated, download the new version from the publisher’s official website.
4. Store your data in a safe place
You can back up your data on a physical device (such as an external hard drive, DVD, USB key) or in the Cloud. The ideal is of course to combine the two.
5. Lock down your social media accounts
All social networks offer privacy options. These allow you to share your personal information only with the contacts you choose, and remain in control of the content published about you.
6. Shop on trusted sites and networks
Never connect to your online bank account from a public WiFi hotspot or cybercafé and check that the retailer is credible by verifying the URL.
7. Set up your connected devices carefully
Before buying a connected device, it is useful to understand how the data is going to be collected, used and stored. When setting up the object, it’s best not to communicate too much personal information and use a dedicated password. Resetting it will delete any personal data it has stored.
The increasing use of data in all companies has led to new professions that contribute to a greater or lesser degree in how it’s processed.
Here’s an overview of today’s top jobs in data.
1. Data scientists: making sense of data
Data scientists are in charge of analysing, exploiting and making sense of a growing volume of data. They’re also involved in creating specific algorithms.
2. Data analysts: supervising the flow of data
Data analysts identify the most relevant data to collect according to the needs of each company entity. The objective is to extract concrete indicators to support business decisions.
3. Chief Data Officers: ensuring global data governance
As overall heads of data, they oversee data scientists and data analysts to define the data collection and analysis strategy together. They then make recommendations to business departments based on the results of the analysed data.
4. Data Protection Officers: protecting data
At the crossroads of IT, legal and project management, they join forces with Chief Digital Officers to protect and increase the value of data as an intangible asset. In particular, DPOs guarantee a company is complying with General Data Protection Regulation (GDPR).
5. Big Data Architects: building the infrastructure that hosts the data
Big Data architects develop the technical solutions needed to collect and manage large volumes of data. They aggregate internal and external data, designing the necessary storage, processing and retrieval infrastructures.
6. Data Miners: excavating relevant data
If there is a given problem, Data Miners will explore all the various data available to the company to answer it. They clean and format the data before analysing it so that they can transform it into exploitable information.
7. Ethical Hackers: hacking a system on behalf of its owners
As specialists in information security, ethical hackers assess the vulnerability of information systems through intrusion testing. The flaws they detect enable the company to better defend against malicious cyber attacks.