What would my data say about me?

Consumers and connected objects generate a huge amount of data that can be exploited by Big data and artificial intelligence. This leads to new opportunities for the economy, society, the planet and each of us, but only if leveraging this data is responsible and respectful of the individual. Orange is committed to guaranteeing its customers and partners data security and support.

What actually is data?

 

Data is a recent concept – 20 years or less – that refers to the huge sources of information that, when exploited and protected, can offer great opportunities for innovation and improving people’s lives.

 

Data [data] n. – Information, especially facts or numbers, collected to be examined and considered and used to help decision-making, or information in an electronic form that can be stored and used by a computer.

 

90%
of the data available today
has been produced in the last two years
Source: https://www-01.ibm.com/software/fr/data/bigdata/
1,000
GB of data
By 2020, each individual will generate enough data in a week to fill the equivalent of a hard drive
Source: https://www.lebigdata.fr/chiffres-big-data

Data is synonymous with a host of new professions and progress across almost all sectors from agriculture to manufacturing, and healthcare to retail. It’s also bringing about new ideas for protecting the environment and living together in smarter cities, as long as everyone using data does so responsibly, starting with companies and organisations.

No data or innovation without trust

 

Orange is capitalising on its role as a trusted operator in safeguarding people’s data to continue to push the boundaries of innovation. It will focus on optimising internal business processes as well as enhancing its customer experience and services.

Mari-Noëlle Jégo-Laveissière, Deputy CEO and head of the Technology & Global Innovation division, recaps the role that Orange intends to play when it comes to processing data.

 

 

The data economy

 

3 questions to Nicolas Glady, Executive Vice-President at ESSEC Business School and Doctor of Econometrics

  • What does the term data economy mean?

    "Very often, the term data economy refers to business models where companies monetise (make profits from) their data by better targeting their customers and optimising their offers. It is symbolised by web giants, especially Google, Amazon and Facebook, which have successfully made it their core business."

  • How much is a company’s data worth?

    "It depends on many factors: the context, the permanence and nature of data etc. In general, the closer data is to your core business (both in terms of activity and timeliness), the more value it will hold. Very recent data about what your customers are doing – and even data generated by themselves (user generated content) – whether with you or your competitors, will have a lot of value."

  • Are there also new players when it comes to the data economy?

    "Many different companies support their customers over their data: big manufacturers, consulting firms and of course start-ups. Each one aims to consolidate its offer and help customers better through its service and support functions."

    >Read the full interview with Nicolas Glady

How data can help safeguard the planet

 

Big Data is a useful tool for tackling climate change, especially when combined with the Internet of Things, data visualisation systems and data management algorithms.

Together they help to optimise the consumption of resources (energy, water, food etc), reduce our carbon footprint and improve transport efficiency.

Open data also has a role to play. Citizens can now access public and private databases for the latest information on the state of water, air pollution, transport and more. Open data encourages us all to get more involved and be more aware, enabling us all to play our part in safeguarding the planet.

75
million connected devices
will be used by global agricultural industries by 2020
Source: https://hellofuture.orange.com/fr/en-route-pour-lagriculture-du-futur
20%
of possible energy savings by 2030
thanks to energy data analysis by French manufacturers
Source: http://www.ademe.fr/expertises/batiment/quoi-parle-t/economies-denergie-batiment-2030-2050

How can data make society smarter?

 

Smoother transport systems, energy savings, smarter farming… using the quintillions of bytes of data produced each day more carefully can improve our human activities for the benefit of everyone’s well-being.

Flux Vision, implemented by Orange within the Paris transport system, converts the mass data coming from the mobile network into statistical indicators. The result? The operator has real-time knowledge about how busy its public transport routes are so that it can anticipate peak times.
MCI, the refrigeration and HVAC specialist, has partnered with Orange to harness the data potential of its refrigeration services. The result is a reduced energy bill and carbon footprint for its end customers.
NeXXtep collaborates with Orange to contribute to the development of connected agriculture in France. Sensors installed on agricultural tools transmit information about the quantity and location of the products used.
Meteorological information and land data are collected by Dacom connected sensors and then cross-referenced and consolidated with the data collected by other producers to help farmers in 30 countries.
The Sénèkela project, launched by Orange Mali, aims to improve Malian farming practices through ICT. A hotline puts farmers in touch with agricultural specialists and they can also receive the latest market prices via SMS.

 

Today urban planners and local authorities plan urban developments. Tomorrow the city will be data-driven and it will evolve according to the habits of its residents.

Protecting your personal data

 

Finding the best way from A to Z while driving or on public transport, monitoring your energy consumption in real time, tracking your fitness… Data can transform our daily lives! However, it’s important not to overlook privacy, especially when online, on social media or using connected devices. Regulation has recently been tightened up to protect us.

GDPR, or General Data Protection Regulation, comes into force on 25 May 2018. From this date, any company using the personal data of EU citizens – customers, users, employees etc. – must comply with stricter legislation. For example, it will have to ensure the traceability of people’s data, get their consent before using it and delete it at their request… The regulation, which is the first of its kind at an international level, will establish a framework of trust between the company and the individuals it deals with, as explained by Ludovic Levy, who is in charge of the Orange Group's data valorisation strategy.

 

 

And what can I do to protect myself? Good question! Here are 7 top tips for ensuring your privacy online.

1. Choose a good password and change it regularly

A “strong” password is at least 8 characters long and consists of a mixture of numbers, letters (upper and lower case) and symbols. It is reserved for a single device or account.

2. Opt for a security suite

Software that incorporates protection against cyber threats acts as a shield. A security suite may contain anti-virus, anti-phishing, anti-spam software etc.

3. Update your OS and software regularly

Check for free updates for all your daily programs. Updating your anti-virus every week is also recommended. As soon as the old version of your OS is no longer updated, download the new version from the publisher’s official website.

4. Store your data in a safe place

You can back up your data on a physical device (such as an external hard drive, DVD, USB key) or in the Cloud. The ideal is of course to combine the two.

5. Lock down your social media accounts

All social networks offer privacy options. These allow you to share your personal information only with the contacts you choose, and remain in control of the content published about you.

6. Shop on trusted sites and networks

Never connect to your online bank account from a public WiFi hotspot or cybercafé and check that the retailer is credible by verifying the URL.

7. Set up your connected devices carefully

Before buying a connected device, it is useful to understand how the data is going to be collected, used and stored. When setting up the object, it’s best not to communicate too much personal information and use a dedicated password. Resetting it will delete any personal data it has stored.

Discover all the good habits you should adopt on

The top jobs that hold the keys to data

 

The increasing use of data in all companies has led to new professions that contribute to a greater or lesser degree in how it’s processed.
Here’s an overview of today’s top jobs in data.

 

1. Data scientists: making sense of data

Data scientists are in charge of analysing, exploiting and making sense of a growing volume of data. They’re also involved in creating specific algorithms.

2. Data analysts: supervising the flow of data

Data analysts identify the most relevant data to collect according to the needs of each company entity. The objective is to extract concrete indicators to support business decisions.

3. Chief Data Officers: ensuring global data governance

As overall heads of data, they oversee data scientists and data analysts to define the data collection and analysis strategy together. They then make recommendations to business departments based on the results of the analysed data.

 

 

4. Data Protection Officers: protecting data

At the crossroads of IT, legal and project management, they join forces with Chief Digital Officers to protect and increase the value of data as an intangible asset. In particular, DPOs guarantee a company is complying with General Data Protection Regulation (GDPR).

5. Big Data Architects: building the infrastructure that hosts the data

Big Data architects develop the technical solutions needed to collect and manage large volumes of data. They aggregate internal and external data, designing the necessary storage, processing and retrieval infrastructures.

6. Data Miners: excavating relevant data

If there is a given problem, Data Miners will explore all the various data available to the company to answer it. They clean and format the data before analysing it so that they can transform it into exploitable information.

7. Ethical Hackers: hacking a system on behalf of its owners

As specialists in information security, ethical hackers assess the vulnerability of information systems through intrusion testing. The flaws they detect enable the company to better defend against malicious cyber attacks.

> Find all our job opportunities on orange.jobs