What would my data say about me?

Consumers, machines and connected objects generate a huge amount of data that can be exploited by new Big Data and artificial intelligence technologies. This leads to new opportunities for the economy, society, the planet and each of us, but only if leveraging this data is transparent, responsible and respectful of individual.

Orange is committed to guaranteeing its customers data security and support, which makes sense in the current context of greater data awareness and regulation.  

What actually is data?

Data [data] n. – Information, especially facts or numbers, collected to be examined and considered and used to help decision-making, or information in an electronic form that can be stored and used by a computer.

Data is a recent concept – 20 years or less – that refers to the huge sources of information that, when exploited and protected, can offer great opportunities for innovation and improving people’s lives.

90%
of the data available today
has been produced in the last two years
Source: https://www-01.ibm.com/software/fr/data/bigdata/
1,000
GB of data
By 2020, each individual will generate enough data in a week to fill the equivalent of a hard drive
Source: https://www.lebigdata.fr/chiffres-big-data

Data is synonymous with a host of new professions and progress across almost all sectors from agriculture to manufacturing, and healthcare to retail. It’s also bringing about new ideas for protecting the environment and living together in smarter cities, as long as everyone using data does so responsibly, starting with companies and organisations.

 

 

GDPR and how this European regulation protects you

GDPR, or General Data Protection Regulation, comes into force on 25 May 2018. From this date, any company using the personal data of EU citizens – customers, users, employees etc. – must comply with stricter legislation. For example, it will have to ensure the traceability of people’s data, get their consent before using it and delete it at their request.

 

The regulation, which is the first of its kind at an international level, will establish a framework of trust between the company and the individuals it deals with. It’s a win-win for everyone involved, from companies to citizens and consumers, as Ludovic Levy, in charge of the Orange Group's data valorisation strategy.

Innovation & data: a win-win relationship

A coincidence? On 25 May 208, the General Data Protection Regulation comes into force as the VivaTech world innovation show is in full swing.

An opportunity for Mari-Noëlle Jégo-Laveissière, Deputy CEO and head of the Technology & Global Innovation division to answer 3 questions on data and innovation. And to recap the role that Orange intends to play as a trusted operator in the use of data as its volume continues to grow, especially with the development of the Internet of Things and artificial intelligence.

 

Understanding the data economy

3 questions to Nicolas Glady, Executive Vice-President at ESSEC Business School and Doctor of Econometrics

  • What does the term data economy mean?

    Very often, the term data economy refers to business models where companies monetise (make profits from) their data by better targeting their customers and optimising their offers. It is symbolised by web giants, especially Google, Amazon and Facebook, which have successfully made it their core business.

  • How much is a company’s data worth?

    It depends on many factors: the context, the permanence and nature of data etc. In general, the closer data is to your core business (both in terms of activity and timeliness), the more value it will hold. Very recent data about what your customers are doing – and even data generated by themselves (user generated content) – whether with you or your competitors, will have a lot of value.

  • Are there also new players when it comes to the data economy?

    Many different companies support their customers over their data: big manufacturers, consulting firms and of course start-ups. Each one aims to consolidate its offer and help customers better through its service and support functions.

    >Read the full interview with Nicolas Glady

How data can help safeguard the planet

Big Data, data visualisation systems and data management algorithms are great tools for dealing with current climate challenges and fighting global warming.

Closely associated with the Internet of Things, Big Data technologies help to optimise the consumption of resources (energy, water, food etc), reduce our carbon footprint and improve transport efficiency for example.

What’s more, open data also has a role to play. Citizens can now access public and private databases for the latest information on the state of water, air pollution, transport and more. Open data encourages us all to get more involved and be more aware, enabling us all to play our part in safeguarding the planet.

75
million connected devices
will be used by global agricultural industries by 2020
Source: https://hellofuture.orange.com/fr/en-route-pour-lagriculture-du-futur
20%
of possible energy savings by 2030
thanks to energy data analysis by French manufacturers
Source: http://www.ademe.fr/expertises/batiment/quoi-parle-t/economies-denergie-batiment-2030-2050

How can data make society smarter?

Smoother transport systems, energy savings, smarter farming… using the quintillions of bytes of data produced each day more carefully can improve our human activities for the benefit of everyone’s well-being.

Flux Vision, implemented by Orange within the Paris transport system, converts the mass data coming from the mobile network into statistical indicators. The result? The operator has real-time knowledge about how busy its public transport routes are so that it can anticipate peak times and adapt its infrastructure accordingly.
MCI, the refrigeration and HVAC specialist, has partnered with Orange to harness the data potential of its refrigeration services. The result is a reduced energy bill and carbon footprint for its end customers.
NeXXtep collaborates with Orange to contribute to the development of connected agriculture in France. Sensors installed on agricultural tools transmit information about the quantity and location of the products used.
Meteorological information and land data are collected by Dacom connected sensors and then cross-referenced and consolidated with the data collected by other producers to help farmers in 30 countries including Saudi Arabia, South Africa, Sudan and New Zealand.
The Sénèkela, initiated by Orange Mali, aims to improve Malian farming practices through ICT. A dedicated telephone number puts farmers in touch with agricultural specialists to help them. Farmers can also receive the latest agricultural commodity market prices via SMS.

Today/Tomorrow

 

Today urban planners and local authorities plan urban developments. Tomorrow the city will be data-driven and it will evolve according to the habits of its residents.

 

What is a personal data?

 

7 top tips for protecting your data

Finding the best way from A to Z while driving or on public transport, monitoring your energy consumption in real time, tracking your fitness… Data can transform our daily lives!

However, it’s important not to overlook privacy, especially when online, on social media or using connected devices. Here are our top tips.

1. Choose a good password and change it regularly

A “strong” password is at least 8 characters long and consists of a mixture of numbers, letters (upper and lower case) and symbols. It is reserved for a single device or account.

2. Opt for a security suite

Software that incorporates protection against cyber threats acts as a shield. A security suite may contain anti-virus, anti-phishing, anti-spam software etc.

3. Update your OS and software regularly

Check for free updates for all your daily programs. Updating your anti-virus every week is also recommended. As soon as the old version of your OS is no longer updated, download the new version from the publisher’s official website.

4. Store your data in a safe place

You can back up your data on a physical device (such as an external hard drive, DVD, USB key) or in the Cloud. The ideal is of course to combine the two.

5. Lock down your social media accounts

All social networks offer privacy options. These allow you to share your personal information only with the contacts you choose, and remain in control of the content published about you.

6. Shop on trusted sites and networks

Never connect to your online bank account from a public WiFi hotspot or cybercafé and check that the retailer is credible by verifying the URL.

7. Set up your connected devices carefully

Before buying a connected device, it is useful to understand how the data is going to be collected, used and stored. When setting up the object, it’s best not to communicate too much personal information and use a dedicated password. Resetting it will delete any personal data it has stored.

Discover all the good habits you should adopt on