Apple Keynotes’ “One More Thing”

It is now a classic

It’s now a classic. Courtesy of Steve Jobs, “one more thing” is the iconic catchphrase that Apple’s big man always pronounced at the end of each keynote. If every Apple enthusiasts were waiting for that very sentence, it is simply because it always preceded a big announcement – like a new iPhone for example. And as this has become a highlight of the Apple keynotes, the phrase remained, even after the death of Steve Jobs. To this day, “one more thing” introduces the climax of the keynote.

See you in September, with even more things to say.

“One More Thing” compilation: