DATAs today represent a major challenge for companies. But can we really talk about Artificial Intelligence? Not really. For the time being, it is mainly a question of handling large amounts of information. We will therefore talk more about algorithms. Harley Davidson, on the other hand, chose "programmatic advertising". Artificial Intelligence baptized Albert designs and realizes the digital advertising of the brand, which has seen a 3000% increase in its prospects and a 40% increase in sales since its use.
IA and Customer Service
Brands are already making the buying experience more interactive with artificial intelligence. "Ok Google", "Siri", "Say Alexa"... If you're familiar with this kind of beginning phrase, it's probably thanks to the massive investment in personal voice assistants. These, who can not only give recommendations of products, can also analyze your purchases, and therefore your tastes. In addition, they will do it faster than a human while creating an engaging and entertaining contact.
In France, there are currently about 280 French start-ups that mobilize artificial intelligence.Houndify, a start-up incubated by Orange, allows companies to integrate voice and conversational intelligence into their products through an independent platform. If Artificial Intelligence has a bright future ahead of it, we must remain cautious. As Elon Musk would say, "We are going to have the choice between being left behind or possibly finding a way to merge with AI."