Orange launches Orange Cash in partnership with Visa across metropolitan France


Following an initial launch in Caen, Lille, Nice, Strasbourg and Rennes in 2014, Orange has confirmed its commitment to mobile payment in France by launching Orange Cash nationwide in partnership with Visa.

Smartshopping makes customers' lives easier

Orange Cash is a prepaid rechargeable account for Orange customers, which requires downloading the free Orange Cash application to a smartphone. Orange Cash users can make simple, secure everyday payments in all stores which accept contactless payment and on websites accepting Visa Cards.
Once the app is downloaded on their NFC compatible Orange smartphone, Orange customers who have an NFC compatible SIM can simply follow the directions. It just takes a few clicks to create an account and activate the service, and it works with any bank. Customers don't have to provide any documentation to use the standard version. Over three million Orange customers already have a compatible phone.
Orange Cash is a great shopping companion, and is already making purchases easier in 324,000 points of sale across France. Customers receive information on exclusive offers from Orange Cash partners. The application displays deals located nearby, so users can take advantage of offers from stores like Relay, Etam, Paul and Picard.
With Orange Cash, customers enjoy access to special offers and are rewarded for using the service. The first 150,000 Orange Cash Customers will enjoy two benefits(1). Ten euros will be credited to their account the first time they top up their account. They will get €1 cash back, up to a limit of €25 per account and per year on all purchases of more than €1 made with Orange Cash.

A trusted partnership for secure transactions

Orange Cash is the first prepaid NFC mobile payment solution from a mobile operator in France.
It uses Visa contactless technology and is operated by the Wirecard group and Wirecard Card Solutions, a member of Visa Europe. Orange Cash offers a level of security identical to a bank contactless card, thanks to the SIM card supplied by Orange. A secret code is required for payments of over €20. Users can also have it activated for all payments of €1 and up. If a user's phone is stolen, they can immediately block the Orange Cash service by calling the dedicated Orange Cash customer service 24/7.
This strategic partnership between Orange and Visa Europe is the expression of these two market leaders' drive to accelerate the deployment of mobile payment in France by offering customers a unique, innovative and secure payment experience.

An attractive payment solution for stores

In addition to enhancing the customer relationship at points of sale with mobile payment, Orange Cash offers retailers opportunities to communicate with their customers and prospects in real time. They  use geolocation to personalise their offers and to manage and win the loyalty of their customer base.
In an increasingly digital and mobile environment, Orange Cash offers any outlet and retailers alike the opportunity to re-enforce their commercial relationships.

Find out more


(1) There offers are subject to certain conditions. Details at : deals

Press contacts

Rachel Robert: - +33 1 55 22 96 77
Emmanuel Gauthier: - +33 1 44 44 93 93

Visa contacts

Nathalie Chabaud: - +33 1 40 15 19 32
Agnès Gilbert: – +33 6 84 61 30 71

About Visa Europe

Visa Europe is a payments technology business owned and operated by member banks and other payment service providers from 37 countries across Europe.
Visa Europe is at the heart of the payments ecosystem providing the services and infrastructure to enable millions of European consumers, businesses and governments to make electronic payments.
Its members are responsible for issuing cards, signing up retailers and setting cardholder and retailer fees.
Visa Europe is also the largest transaction processor in Europe, responsible for processing more than 16 billion transactions annually – at a rate of 1,627 transactions per second at peak times.
There are more than 500m Visa cards in Europe, while €1 in every €6 spent in Europe is on a Visa card.
Total expenditure on Visa cards exceeds €2 trillion annually, with €1.5 trillion spent at point-of-sale.
Since 2004, Visa Europe has been independent of Visa Inc. and incorporated in the UK, with an exclusive, irrevocable and perpetual licence in Europe.
Both companies work in partnership to enable global Visa payments in more than 200 countries and territories.
For more information, visit and
Orange Cash Service: prepaid, reloadable electronic wallet account issued and managed in Metropolitan France by Wirecard Card Solutions Ltd - 3rd Floor Grainger Chambers, 3-5 Hood Street, Newcastle upon Tyne, NE1 6JQ, UK - company authorised by the Financial Conduct Authority (ref. 900051), under license from Visa Europe. Service subject to conditions, reserved for legal adult users of Orange mobile subscriptions taken out in Metropolitan France (excluding prepaid offers) and who have an NFC compatible Orange SIM and payment device. Requires downloading the free Orange Cash application published by Orange (excluding the cost of  the connection).