Vivo Energy, the Shell licensee in Africa, and Orange announce a collaborative Pan-African partnership agreement
- Shell customers will be able to pay for their fuel using Orange Money.
- Pan-African partnership covers nine countries (Botswana, Burkina Faso, Côte d’Ivoire, Guinea, Madagascar, Mali, Mauritius, Senegal and Tunisia) where both companies overlap and where Orange Money is available
Under this agreement, Orange Money customers will be allowed to cash in and cash out money from their Orange Money account and pay in any Shell service station operated by Vivo Energy.
The services - already available in Mali, Cote d’Ivoire and Madagascar - will be extended to the rest of the common footprint by mid-2017.
This agreement was made in an effort to strengthen both companies’ footprints and to improve customers’ experience by offering them more convenience. Orange Money customers will have access to a network of over 1,000 Shell service stations to transact from. On the other hand, Vivo Energy customers will enjoy the trusted and secured services offered by the Orange Money platform. They will also save time and money on their payment transactions.
Commenting on the partnership David Mureithi, Executive Vice President at Vivo Energy, said: “Mobile money represents a huge opportunity in Africa. Mobile Money services have gained momentum in a number of countries across the continent, led by operators, like Orange, looking to add to their portfolio value-added services. This initiative fits our overall strategy of offering innovating solutions, a convenient experience to our customers and develop a lasting relationship with them. Through this alliance with Orange Money, we want to expand the range of services we offer to our customers and also allow them to pay in a simple and easy way on our retail sites.”
For Thierry Millet, Executive Vice President in charge of mobile financial services at Orange Group:, “Orange Money has evolved well beyond money transfer to cover from now on all the essential transactions that our customers perform every day. It has become a decisive financial inclusion tool on the continent. Together with Vivo Energy, through this multi-country partnership, we significantly increase the number of merchants that accept mobile money transactions. This is a real gain of proximity for our shared customers that can pay in a fast and secure way, and cash in and cash out from any Vivo Energy outlet”.
Audrey Elimbi Medi, Vivo Energy
Audrey.email@example.com, +44 7894 899 154
Tom Wright / Caroline Simeoni, Orange
firstname.lastname@example.org, +33 1 44 44 93 93
About Vivo Energy
Vivo Energy, the Shell licensee in 16 African markets, was established on 1st December 2011 to distribute and market Shell-branded fuels and lubricants. Vitol and Helios Investment Partners each own 40% of Vivo Energy, with Shell holding the remaining 20%. Shell and Vivo Lubricants is 50% owned by Shell and 50% owned by Vitol and Helios Investment Partners. Shell and Vivo Lubricants manufacture and blend Shell branded lubricants, which are then marketed and sold by Vivo Energy companies. Shell remains the overarching customer-facing brand and the name on Vivo Energy’s fuels and lubricants. Vivo Energy provides high quality solutions for motorists and businesses in Botswana, Burkina Faso, Cape Verde, Ghana, Guinea, Ivory Coast, Kenya, Mali, Mauritius, Madagascar, Morocco, Mozambique, Namibia, Senegal, Tunisia and Uganda. Its retail offering includes fuels, lubricants, card services, shops and other non-fuel services (e.g. oil change and car wash). For businesses it provides fuels, lubricants and liquefied petroleum gas (LPG) to customers across a range of sectors including marine, mining, and manufacturing. Jet fuel is sold to customers at 23 airports though a partnership with Vitol Aviation. Vivo Energy employs around 2,300 people, operates over 1,700 retail service stations under the Shell brand and has access to approximately 900,000 cubic metres of fuel storage capacity. Shell and Vivo Lubricants has blending capacity of around 124,000 metric tonnes at plants in six countries (Ghana, Guinea, Ivory Coast, Kenya, Morocco, and Tunisia) producing Shell branded lubricants.
Orange is one of the world’s leading telecommunications operators with sales of 40,9 billion euros in 2016 and 152,000 employees worldwide at 30 September 2017, including 93,000 employees in France. Present in 29 countries, the Group has a total customer base of 269 million customers worldwide at 30 September 2017, including 208 million mobile customers and 19 million fixed broadband customers. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. In March 2015, the Group presented its new strategic plan “Essentials2020” which places customer experience at the heart of its strategy with the aim of allowing them to benefit fully from the digital universe and the power of its new generation networks.
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