Orange and the Institut français sign a partnership to promote access to films in the international French cultural network’s theatres
The Institut français and Orange are partnering to promote access to in-theatre screenings of films in France’s international cultural network. Their first initiative will be dedicated to a cycle of 4 films by female African directors, with pre-release screenings under the aegis of French cultural network member CINEMATHEQUE AFRIQUE, with distribution starting in September 2018. Distribution will be coordinated across the French cultural network’s 50 digital theatres, including the 20 Institut français theatres in Africa.
The 4 films selected, which are co-distributed worldwide by Orange Studio, are:
- APATRIDES by NERJISD NAJAR (Morocco, Selection at the Berlin International Film Festival, 2018)
- FRONTIÈRES by APOLLINE TRAORÉ (Burkina Faso)
- MAKI’LA by MACHERIE EKWA (DRC, Selection at the Berlin International Film Festival, 2018)
- RAFIKI by WANURI KAHIU (Kenya, Un Certain Regard selection, Cannes Film Festival, 2018)
The Institut français has committed to mobilizing the French cultural network, coordinating screenings, managing theatres, and promoting its partnership with Orange in all communications.
For its part, Orange has committed to providing technical support and making the media available to each of the theatres screening the film, as well as promoting its partnership with the Institut français’ cinema library.
Bruno Mettling, CEO of Orange Middle East & Africa, says, “Orange MEA is fully responsible for distributing African culture on the continent thanks to the quality of our networks, which enable very large-scale distribution of digital content.”
For Pierre Buhler, Chairman of the Institut français, “Africa is a priority, and it is essential to take cinema to where it should be seen - on Africa’s screens, which are unfortunately too few. This partnership with Orange is particularly emblematic because France will host a Season of African Cultures in 2020.”
Orange, which operates in close to 20 African and Middle Eastern countries, has supported African cinema, with 13 films produced by Orange Studio (particularly multiple award-winning film TIMBUKTU), for the past 4 years. It is also committed to fostering creativity by promoting African films during festivals, restoring films, and supporting young African film-makers.
Orange is one of the world’s leading telecommunications operators with sales of 41 billion euros in 2017 and 150,000 employees worldwide at 30 September 2018, including 92,000 employees in France. The Group has a total customer base of 261 million customers worldwide at 30 September 2018, including 201 million mobile customers and 20 million fixed broadband customers. The Group is present in 28 countries. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services. In March 2015, the Group presented its new strategic plan “Essentials2020” which places customer experience at the heart of its strategy with the aim of allowing them to benefit fully from the digital universe and the power of its new generation networks.
Orange is listed on Euronext Paris (symbol ORA) and on the New York Stock Exchange (symbol ORAN).
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