Trust can’t be decreed, it has to be earned. It is an asset and quality that brands have to work hard for.
Consumers express high expectations in today’s businesses, so we went to see what the experts and Orange representatives have to say about trust, which lies at the heart of our purpose. This edition is also an opportunity to think about online behaviour and the attention we pay to our personal data.
Because our role is to support everyone to build a more human, inclusive and sustainable digital world.
Today’s consumers expect a brand to deliver far more than just a good product or service. Brands are now expected to produce it in the “right” way, too. Learn more about consumer trust from Marion Darrieutort, CEO of Elan Edelman
The Orange touch