Orange Spain turns old mobiles into new trees!
From July 10 to August 10, Orange Spain is launching operation #1móvil1árbol (#1mobile1tree) aimed at supporting ecology and recycling workshops at summer camps.
Orange has launched a new campaign to raise mobile users’ awareness of recycling. In a move aimed at encouraging users to dispose of their old devices at its stores, the brand is promising to plant a tree for each device received, while entering each participant into a prize draw to win one of 50 smartphones.
Through this operation, the operator hopes to collect up to 10,000 mobiles currently lying dormant in drawers and thus help to reforest a location to be determined by the company’s volunteers. This initiative is just one of many as part of Orange’s policy on environmental protection and Corporate Social Responsibility. In Spain, 100% of Orange’s electricity comes from renewable sources, saving over 70,000 metric tons of CO2 emissions.
In addition, if the objective is achieved, 1.5 metric tons of natural resources such as aluminium, copper and zinc can be recovered and reused in other electronic devices. These elements are dwindling, yet they are 100 times more concentrated in a broken mobile than in the environment! Using “urban mines” also avoids more drilling as well as saving on associated energy costs and CO2 emissions.
Recycling workshops at summer camps
In collaboration with the company Didácticaventura, Orange is offering free educational workshops at summer camps to raise awareness of the importance of recycling. By taking part in fun activities, children between 8 and 12 years old will learn how a mobile phone is recycled and become “mobile recycling experts”. Each workshop will also be a collection point for mobile accessories, of any brand and in any condition.
Devices are collected and recycled by Recyclia, a platform that collects, manages and recycles waste electrical and electronic equipment (WEEE) and used batteries. For each mobile, €1 is returned to the Orange Foundation’s “Tecnología y autismo” (Technology and autism) program, aimed at training young people with Asperger syndrome in the programming language Scratch.
Local authorities wishing to include this workshop in their camps can contact Orange by e-mail at email@example.com and the company will take care of all management necessary to host the workshop and collect mobiles.