Serial changes in the world of entertainment
Like the high degree of success enjoyed by series, home entertainment is in a state of flux in terms of content format, viewing modes, and broadcast strategies. We review these major changes in case you missed an episode…
Series on a Hollywood scale
Drama series, which were long considered a minor genre limited to a restricted group of fans, have in the past 15 years developed into one of the dominant artistic formats. They have sparked a creative renewal, and are today at the center of our audiovisual entertainment culture.
To achieve this, the genre has become more professional, created many more original scripts of higher quality, and greatly expanded its budgets. The proliferation of producers outside the traditional studio and network production channels has also opened up new possibilities. Their unique narrative methods mirror society and become cultural, societal, and generational phenomena, such as the extremely successful “Game of Thrones” series.
Digital technologies are transforming our entertainment experience
The success of drama series is in part due to their allowing one to see characters evolve throughout an entire season, but also to the public’s need for short formats more suited to today’s ever faster lifestyles. The formats being watched are changing, on television, and on the Internet, where YouTube, Vine, Snapchat, and others set the trend.
Content has begun to change, and the same is true of broadcasting methods. For a long time, production studios, television networks, and cinemas were the major players. However, new forms of viewing such as online streaming, video platforms, and video-on-demand services like that of Orange are gaining more users every day and increasingly become the standard.
In addition, new services are improving the overall viewing experience:
- The second screen provides users with access to supplementary content on the program being viewed,
- The voice assistant frees users from remote controls and keypads, and gives them more control over their terminals with voice commands.
Broadcasters and the tendency toward convergence
Given the multiplicity of channels and services available to the public, media and telecommunications activities are increasingly converging. Fixed operators are now using their modern, high-speed networks to broadcast television services and place content at the heart of their strategy.
In 2008, Orange accordingly created the Orange Cinema Series (OCS), a package of French television channels dedicated to drama series and to cinema. With five channels (OCS Max, OCS Happy, OCS Choc, OCS Novo, and OCS Géant), OCS, which focuses on niche series and a video-on-demand service, offers a solution that has already convinced 1.6 million subscribers. What about you?
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