Content: Ask for the guide!

This revolution in speed and usage is pushing all production, publishing, and content distribution stakeholders to innovate competitively so as to provide you with a high-quality experience ever richer in sensations and emotions.

Content: Ask for the guide!

Very high-speed content

Everything is accelerating at the individual level. Did you know that 74% of French people go online every day, and 95% of those aged 18-24 do? Most of the usage regards social networks and content consumption, in particular video.

In 2016, 70% of users watched video on a digital screen at least once a month, and 37% did so daily (Médiamétrie).

 

High- and very-high-speed networks have made this widespread use possible by permitting usages that are more advanced and consume more bandwidth, such as streaming.

Use of streaming doubled between 2011 and 2015

 

The web user: a “master of content”

In addition to connection quality, you above all want complete freedom to choose.

  • Choice of screen: you want to use your PC, smartphone, connected television, tablet or video game console as you see fit – maybe even all at the same!
  • Choice of location: your content must be accessible anywhere you are (at home, in the office, or on the road).
  • Choice of time: your content must be accessible when you want it, without limitations due to broadcasting schedules. This is why replay and VoD services have been so successful.
Someone tweets while watching TV

 

To this content, we must add the millions of videos uploaded by web users and integrated into our streams on social networks such as Snapchat, Vine, and Periscope. And we shouldn’t forget that approximately 400 hours of videos are uploaded to YouTube every minute!

Mobile is king

Among the constantly diversifying usages, mobile use is increasing most rapidly.

Today, video represents approximately 50% of the mobile traffic in Europe, and it will represent 70% of mobile data traffic in 2021. Traditional television, which is limited in terms of location, screen, and schedule, has thus decreased in popularity.

Between 2011 and 2015, young people under 20 have increased the time they spend watching videos on their smartphones1 by 85%, and have spent correspondingly less time watching television.

And tomorrow? Guaranteed emotion and immersion

This revolution in speed and usage is pushing all production, publishing, and content distribution stakeholders to innovate competitively so as to provide you with a high-quality experience ever richer in sensations and emotions.

Artificial Intelligence helps your platforms to push you the most appropriate content according to your mood. New viewing methods such as virtual reality and 360-degree video are appearing that place us at the heart of the action. Cinemas equipped for virtual reality already allow you to experience films, documentaries, and games more intensely thanks to huge wrap-around screens, vibrating chairs, and devices that allow you to feel rain and wind and smell odors.

We now also have content completely designed for virtual reality presentation on dedicated platforms: a virtual reality stroll on Mars, or the live broadcast of a soccer match that makes you feel that you are on the field with your foot on the ball….

 

 

1 “Mobility report 2016” study, Ericsson, June 2016