Innovative companies: Orange in the top 20 globally

Orange is placed 19th in the most innovative companies in the world ranking developed by Boston Consulting Group! Mari-Noëlle Jégo-Laveissière, Senior EVP Innovation, Marketing and Technologies reflects on the success of the Group’s innovation approach. 

Leadership on a French and European scale

Orange is the first French and European company in BCG’s Most Innovative Companies 2018 ranking, placing 19th in the world. “Our Orange teams are really proud of this result,” says Mari-Noëlle Jégo-Laveissière. “Seeing our strategy analysed and well-perceived internationally is a strong signal. It also shows that the biggest successes are always collective.”  

Orange, who has featured in this ranking for the second consecutive year, is consolidating its leadership in innovation. “We’re constantly reflecting on digital transformation, ours and of course that of our customers,” explains Mari-Noëlle Jégo-Laveissière. “We’re seeing how digital is changing the customer experience on a daily basis across all markets and in very different contexts. Our ability to implement our strategy in this area is thanks to the talent of our employees and one of our key strengths.” This leading position is also the result of an open co-construction approach with both small and large digital players aiming to invent the uses for tomorrow, such as Rich Communication Services (RCS) development in partnership with Google.

For Mari-Noëlle Jégo-Laveissière, Orange’s leap up the BCG ranking – 25 places in one year! – demonstrates the consistency of the Group’s strategy. “In deciding our Essentials 2020 we committed to being audible, visible and impactful in our markets. Our technology investments such as IoT and mobile financial services have become concrete services and tangible proofs of our innovation capability.” These are decisive choices that distinguish Orange from its competitors. 

When innovation enables progress

The Group’s innovation approach revolves around three key areas:

  • unrivalled connectivity, with the aim of developing truly ambient connectivity that’s accessible to everyone, everywhere
  • a special relationship with our customers who use digital every day to communicate
  • service propositions that make sense for our customers in terms of the knowledge we have of them and the trust they have in us

“What makes our innovation strategy unique is our Human Inside strategy to support our customers, brought to life by our Group’s employees,” adds
Mari-Noëlle Jégo-Laveissière. “It’s about making technology useful and accessible for as many people as possible. Human Inside is a clear commitment, as much around our technical capabilities as our customer offering.”

This philosophy guides everything Orange does in the way it anticipates tomorrow’s uses. “The way innovation is accelerating means we need to be more flexible to stay in step with customers’ needs, because everything is moving so quickly,” concludes Mari-Noëlle Jégo-Laveissière. “Agility and service deployment speeds are key progress areas to help us become even more innovative.”

BCG’s “Top 50” in innovation

Boston Consulting Group – BCG – is a global management consulting firm and world leader in business strategy consulting. Each year its study ranks the 50 most innovative companies in the world. The study interviews more than 1,000 executives from all industries and analyses company performance.

Find out more on the BCG website