2018: top 10 digital skills and expertise

Whether you’re a super-tech adopter, tech-averse older or confirmed geek, as soon as digital touches the business world it requires very specific skills and ways of working. It has changed and continues to profoundly transform the job roles we know today. What are these future digital skills that will help change the world? What new work practices do these changes bring about?

Here is a panoramic – not exhaustive – view of the top trends in 2018.

Top 5 digital skills of 2018

1. Coding: re-learn to read … and write

Coding is the foundation for any digital project. Basic coding knowledge is therefore valuable across most jobs. According to a LinkedIn study for Le Monde Campus in 2016, developer jobs are the most sought after in France! #DevWanted

Source: Le Monde

2. Network management: digital builders

With the outsourcing of data storage platforms, network virtualisation and the move to all-IP, IT managers have to deal with sprawling networks. Skills in designing and deploying network infrastructure are therefore essential. Network architects and cloud technicians are in high demand, as are specialist providers in this field.

Source: France Stratégie

3. Cybersecurity: bearing arms against pirates

The awareness of IT security risks is ubiquitous in today’s companies: the Allianz 2018 Risk Barometer places cyber incidents as the second most feared risk among executives (after business interruption). The proliferation of malicious attacks has generated a huge growth in the need for cybersecurity skills.

Source: Insights for professionnals, Allianz

The Orange Cyberdefense Academy trains future cybersecurity talent in partnership with the Conservatoire national des arts et métiers (CNAM). The initiative aims to attract new talent and help them complete their training with operational knowledge of business solutions. It also aims to broaden the level of expertise and specialisation across cybersecurity roles.

4. Webmarketing: enriching customer relationships through digital

Optimising the customer journey is a commercial priority, even if it takes place behind the screen! UX designers, Chief Experience Officers and other social media managers are developing the best ways to create the most human interactions possible via digital platforms (e-commerce sites, social networks etc). They’re optimising all points of contact a brand has with its customers and prospects.

Source: Les clés de demain

5. Data management: the future will be about data … or there may not be one at all

In terms of business, data is the new black gold! Exploited well, it can help to optimise customer knowledge, adapt the commercial offer or improve the productivity of a factory among other things. Compliance with new data protection legislation – the General Data Protection Regulation (GDPR) – which comes into effect in May 2018, is also a priority. According to an Experian survey, 43% of the European companies surveyed plan to invest in data analytics roles and 31% in data protection officer jobs.

Source: Le blog du Modérateur, Experian

Top 5 new ways of working

1. Test and Learn, continuous experimentation

Working in multidisciplinary teams, opting for third places dedicated to testing, developing new services step by step, seeing opportunities in failures, staggering product marketing by testing it on small user groups first … Test and Learn is a whole new work philosophy that more and more companies are adopting.

Source: Cap Gemini

With the Open IoT Lab and the Villa Bonne Nouvelle, Orange is setting up dedicated pilot workspaces, simplifying the development and testing of innovative solutions.

2. Digital Workspace, the office in the pocket

Employees are increasingly mobile and used to working outside the office. For everyone to be able to work from anywhere, companies need to have a good understanding of the right mobile technologies and digital workspaces to put in place.
A 2016 US study shows that 48% of companies with digital workspace initiatives are seeing new revenue streams.

Source: Le Monde, Julhiet Sterwen

3. Collective intelligence: towards a collaborative entity?

What if to do more, better, faster was the responsibility of the many? The development of collective intelligence in organisations, namely the sharing of information, skills and experiences, starts from this hypothesis. It requires tools and working methods that promote collaborative working and participatory innovation such as design thinking, lean management, co-innovation etc.

Source: Les Echos

4. Intrapreneurship, the start-up that comes from within

Being both an employee and an entrepreneur is now possible! Intrapreneurship schemes aim to develop each employee’s skills in this area, encouraging them to put an idea into practice and working in ‘start-up mode’. This is a professional challenge that also drives internal innovation.
72% of French employees say they are interested in the intrapreneurship approach according to a Deloitte study conducted in 2017.

Source: Les Echos, Le Figaro

5. Vocational training: the ‘immersion generation’

Managers, HR directors and training centres are all aiming to target the right training methods for each employee. Each new generation that enters the job market already equipped with digital skills further encourages innovation. This type of ‘experiential learning’ is now on the rise, with immersive training and gamification (escape games for example) enjoying growing success.

Source: Cadre Emploi