World of work: digital revolution in progress
Digital transformation is profoundly changing ‘business as usual’: as digital skills become more essential, organisations are adapting. Collaboration is now needed at all levels, placing people at the heart of innovation.
How digital skills open doors to employment
Digital technology is constantly evolving, bringing about new requirements in terms of skills and job functions. The adoption of Information and Communication Technologies (ICTs) offers everyone the chance to develop their potential by finding new ways to work more fluidly, proactively and efficiently in their day-to-day roles.
Digital skills are evolving and affecting almost all so-called ‘traditional’ jobs: 90% of jobs already require basic ICT skills according to a 2017 survey conducted by the European Commission. When new technologies are integrated into professions, they often transform them, for example more ubiquitous Cloud services will lead retailers to rely on data to personalise their messaging and create real-time virtual product demos that can be played on a tablet. Manufacturers will be able to improve decision-making and optimise their factory’s operating efficiency.
How digital is transforming engineering professions: Fondasol’s story (French)
Digital transformation has brought about new job opportunities for understanding and optimising the customer journey on digital interfaces:
- the developer is the most sought-after job in France today
- the data analyst develops and implements solutions that enable massive amounts of company data to be processed
- the UX designer has a key role in designing and optimising navigation across more and more online interfaces
- the community manager’s job has become a vital corporate function because of the growing importance of communication in the digital world
These jobs are not just limited to technology sectors, but extend to banking and insurance, e-commerce, tourism… there’s also a seismic increase in promising new fields such as artificial intelligence and cybersecurity, which will require an ever greater workforce.
Office 3.0, multi-functional and friendly
With the advent of cutting-edge networks and ambient connectivity, work is about what people do rather than where they are. The physical office building, which has long been indispensible and obligatory to business activity, has been called into question.
Firstly, ICT means more people can work remotely. An employee can spend all his time on the move or combine it with coming to the office for meetings while completing his work at home – where it’s easier to concentrate. These are all new possibilities that are redefining the employee/employer relationship to one of greater trust and accountability. An evolution towards greater corporate freedom and autonomy for employees is critical, at a time when their motivation is a priority issue for French companies.
In a world where each employee is free to move about, the office still remains the central place for physical meetings, with human interaction as an essential value-added benefit. Warm and friendly workspaces can therefore adopt a home-from-home design approach, with green spaces and better employee services: online meeting room booking, compatibility of work tools with personal devices etc.
Offices that adapt to digital uses are also transforming collaboration projects. According to their roles and responsibilities, individuals can have an ‘à la carte’ choice between a fixed office, a Lab-style research space or co-working type space, breaking down barriers in terms of the workplace and the workforce.
OWCs Massy: Workspaces that improve collaboration
Towards better collaboration!
Technological change is enabling companies to see how they can reshape their organisation to be more open, transparent and collaborative. In the workplace, from unified communication technologies to instant messaging or social platforms, digital collaboration encourages commitment and teamwork, while enabling employees to instantly share information on a global scale. Top-down information distribution (from managers to employees) has become horizontal, in line with a more transversal knowledge-sharing approach.
Collaborative tools also promote more flexible ways of working. Researching innovative ICT products and services can be shared between various teams and leads to greater agility, with processes adapting to the project context.
Working more collaboratively is leading to better cooperation, which in turn enhances job roles and promotes collective intelligence. Faced with an ever-faster increase in new technology, all companies must open the doors to teamwork: whether that means sharing expertise between entities, departments, roles, and even other companies. Today’s large companies don’t hesitate when it comes to R&D collaboration with competitors and disruptive tech companies such as start-ups. In fact, incubators are now considered a particularly attractive business model.
Internally, combining collaboration, training and communication more effectively will unleash greater creativity and encourage employees to develop more innovative intrapreneurial projects.
Transformation at work: where does Orange stand?
Orange believes transforming the world of work through ICT opens up many possibilities for employees, and offers a source of social and industrial innovation.
The Group is supporting its customers in their business transformation:
- by providing mobile workspaces for greater flexibility and freedom
- by developing collaborative workspaces and solutions that enable greater sharing of information, best practices and feedback
- by responding to training and support requirements, whether that means boosting digital transformation or an end-to-end secure working environment.
Internally, Orange is also updating its workspaces: at its ‘corpo-working’ spaces such as the Villa Bonne Nouvelle space can be adapted according to needs. In Massy, Orange Connectivity & Workspace Services has chosen an “all in one” approach by redesigning its premises and setting up areas for collaboration, videoconferencing and creativity as well as other themed areas responding to specific work scenarios.
Finally, the Group’s open innovation approach means Orange collaborates with start-ups and other major telecoms players, such as the consortium between Nokia, Ericsson and Alcatel-Lucent for researching 5G network standardisation.
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