Our new audiovisual TV show “Y’Africa” promotes African culture in all its forms. Morocco showcases its artists.
"I always like people to question things through my clothes."
Amine Bendriouich is a Moroccan stylist. At 35, this extravagant designer is already as a key figure in trendy Morocco. His brand AB-CB, for "Amine Bendriouich Couture & Bullshit" was launched in Marrakech in 2012 and is popular among artists from all over the world (Will Smith, Alicia Keys, Madonna).
Mohamed Sajid Simo
"My relationship with cooking is very simple: it's life's first pleasure."
Mohamed Sajid, better known as Simo, is the winner of the 2015 edition of Morocco’s MasterChef program. Before devoting himself to his other passion, music, (Seejay is his stage name), he worked in an investment bank in France, then in Morocco in international trade and upholstery fabric design. Chef Simo Sajid opened his restaurant, Meson Asador, dedicated to Argentinean cuisine, in the heart of Casablanca’s Mers Sultan district.
"As long as it reflects what I want to show, express and communicate through my work, I'll stick with the white."
Safaa Erruas is a Moroccan visual artist. She was born in 1976 in Tetouan, in Northern Morocco. After training at the Institute of Fine Arts in Tetouan, she very quickly distinguished herself through a radical approach, concentrating on white and monochromatics. Since then, she has made a place for herself in the contemporary art world. Her works travel throughout Morocco and all over the world.
"I don't know if I would have liked to live in the future."
Sarah Hasbi is a young Moroccan artist with a passion for history. Her work pays tribute to women throughout the ages. Fascinated by the evolution of standards of beauty, style and morality, the young woman takes to the stage, embodying a gallery of female characters in her project "I Became Everything".
"I'm trying to have a burlesque relationship with the art world and the art market."
Younes Atbane is a Moroccan multidisciplinary artist - dancer, choreographer, and visual artist. He combines these different art forms by creating performances and objects that intermingle. His installations and performances are presented all over the world. Younes lives between Casablanca and Berlin.