Staying on the right side of technology

"We all have great power. We all have great responsibility." That’s what we believe when it comes to technology.

The digital world offers us great opportunities: to inform, to learn, to think, to create, to act … but these wide-ranging possibilities also come with a shared duty, to behave responsibly.

This is why we’re committed to co-building a world where everyone can make the most of the latest technologies, while being protected from the potential pitfalls.

That's the message behind our September 2019 campaign which portrays the relationship of a father and his teenage daughter when she receives her first smartphone from him.


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