Our sports sponsorships deliver large amounts of brand awareness whilst also delivering opportunities to get closer to our customers. We get closer to our customers by providing enhanced experiences – either at/around sporting events or via the digital services we provide around them.
As a converged operator, we have the ability to bring the power of our web, TV, and mobile platforms to allow our customers to get closer these events – allowing them to interact with the sport, other fans, and our brand, whether they are watching live or at home.
In sport, we have been the official telecommunications service provider of some of the greatest international tournaments, including Winter Olympics 1992, FIFA World Cup 1998, Tour de France since 1999, Rugby World Cup 2007, Ligue 1, World Cup 1998, CAN, UEFA EURO 2012 and now UEFA EURO 2016.
This experience has helped us to understand the unique demands of supporting such large multi-site, internationally important sporting events. It has helped us to establish the internal structures and processes that ensure effective partnerships.