Low-tech, how does it work?

Even though they use less energy than data centres, websites still have an environmental impact. In recent years, the rapid growth of online activities has increased energy consumption to such an extent that the internet will soon become the world’s largest consumer of electricity. To overcome this heavy environmental toll, more and more brands are redesigning their website to incorporate just the basic elements within a paired-down web architecture.

Back to basics

The low-tech approach looks to reduce consumption in comparison to energy-hungry high-tech. As both a technical and economic solution, low-tech also offers e-commerce sites to adopt a more restrained approach to website design.

Low-tech mode

Ready (or not) to embrace low-tech?

Classic version of the site

We’re also trying out a responsible web page

This page consumes the equivalent of 0,33g of CO². As part of our low-tech approach, we’ll be streamlining our content to only essential information and also lightening up our design incorporating eco-friendly colours. By sliding the “orange” button to ON, you can activate a more eco-friendly browsing experience right now!

Orange comes together to help meet energy challenges

As a major digital player and partner of the COP 21, Orange has already adopted a more eco-friendly way of doing things. Since 2016, it has been running E-cleaning days

Because we are convinced that the responsible uses of digital technology are above all to be found in the most elementary gestures, we suggest you test the low-tech mode.



Find out more

> Socialter: The future will be low-tech (French web site)

> For a more restrained digital attitude (French web site)

> E-cleaning days