Hello, I am AI.
Artificial intelligence has become part of our daily lives. It imitates human cognitive capabilities and opens up new perspectives for individuals, society and the world around us.
Orange is committed to creating value at the heart of the AI economy. We’re investing to ensure this tech revolution provides a richer customer experience and improved business processes. Above all, we’re working to ensure our AI development stays firmly focused on helping people.
We’ve already met, right?
In any case, you must have heard of me. I’ve been around for a while, but have recently become a hot topic.
I am made up of a set of technologies and algorithms. My role is to reason, learn, behave and express myself, in pretty much the same way as you do. The point is that I can help you, and the world around you, to live a more positive life. For example, I can improve your productivity or replace menial tasks.
I work hand-in-hand with data. I can select it, collect it (from the cloud), sort it, process it, secure it and also interpret it. I can even help with many of today’s issues such as inequality or climate change, while revolutionising sectors as broad as health, education and food production. I firmly believe in the positive collaboration between man and machine.
Orange shares my point of view, and wants me to be a useful and accessible innovation. We’ve worked together for 10 years, and there are now more than 130 experts helping to enhance what I can do. It’s only just the beginning! In short, I’m delighted to meet you. Why not discover how I work and how I can help. Any questions, please go ahead and ask. I can answer almost anything. After all, I am AI.
Ciao ;)
Want to know even more?
OK! Discover 10 words you need to know to understand artificial intelligence :


Artificial intelligence raises some big questions, and people can feel threatened by it. In its current stage of development, however, it is not doing much harm, because the future of AI depends on what humans do with it! It’s true that its “super intelligence” can be impressive, even a bit scary. However, at least for now, it is also dependant on the algorithms invented by scientists and databases developed by experts.
As artificial intelligence becomes part of our lives, let’s take a look at this tech over the course of a day.
The banking sector is fertile ground for the development of apps and artificial intelligence (AI). Chatbots, intelligent FAQs, automatic customer responses, decision-making and advice, the fight against fraud, productivity improvement… to what extent is AI revolutionising the relationship between customers and their bank?
Towards “augmented advisors"
According to a 2017 Accenture study, 78% of bankers believe that AI will provide simplified user interfaces and a more personal customer experience. How? By helping advisors find the most appropriate financial product for their clients by mining huge databases. By enabling simple customer requests to be fulfilled by phone, email or chat. And by carrying out investment simulations in huge numbers, which would be impossible for a human to do. As a result, AI complements and “augments” the skills and capabilities of the advisor.
Virtual advisors, continuously learning and available 24/7
Orange Bank is the first mobile bank in France to rely on a customer relationship model that’s based on artificial intelligence technology. Indeed, a virtual advisor – or chatbot – called Djingo, powered by IBM Watson, answers customers’ questions in natural language. It can carry out simple banking operations such as blocking and unblocking a bank card.
Available 24/7, Djingo conducts almost 24,000 conversations per week, including nearly 20% outside normal office hours. For some topics that require human interaction (for example a dispute), Djingo will refer the customer to one of our Customer Relationship Centre experts.
AI and banking: new jobs
Artificial intelligence will enable and require new jobs and new skills, such as data specialists and data scientists. Beyond transforming customer relationship roles in the banking sector, other jobs will also be transformed by AI such as HR and product teams in charge of financial service development. AI offers banks the opportunity to make their teams more efficient and profitable, so long as they take the time to acculturate their employees to these new ‘intelligent’ issues.
In the field of health, the powerful capabilities of artificial intelligence (AI) are being combined with Big Data and connected objects to help invent tomorrow’s medical care. On the one hand, AI helps practitioners, in particular doctors, improve their standard of care. On the other, it aims to improve everyone’s well-being by encouraging people to take more control of their own health.
AI healthcare apps are constantly expanding and developing to improve care standards and preventative healthcare. Among the most popular are diagnostic tools that enable doctors to make recommendations, thanks to machine learning tools that can be personalised to each patient. Medical imaging is another example. Beyond simple recognition and interpretation of images, an algorithm can learn continuously to compare an image to the thousands of others stored in its database, and can therefore offer a pre-diagnosis. Moreover, thanks to the number of images processed, AI can be extremely valuable in mass screening campaigns such as breast cancer prevention.
AI also offers exceptional predictive capabilities, which enable better patient follow-up. One example is the partnership between Orange Healthcare and Sanoïa that has demonstrated at the Pitié-Salpêtrière hospital in Paris that outbreaks of inflammatory rheumatism can be detected through an activity tracker coupled with machine learning. Orange Labs data scientists have developed a model that identifies outbreaks of the illness with 96% reliability. The promising project allows for more precise patient follow-up from a tele-medicine perspective.
Other applications go even further, such as intelligent protocols that assist surgeons during operations, companion robots to support people who need help at home, or smart prosthetic limbs.
The boom in artificial intelligence (AI) is bringing about a host of new roles. New skills are actively being enlisted by start-ups to design, develop and program AI. These will be the top 5 roles in AI by 2020… if not before!
- AI Data Developer
They use the collected data to feed, ‘teach’ and improve the AI. They understand AI programming languages and are experts in machine and deep learning. They help data scientists to create apps and AI interfaces.
- Cognitive or AI Engineer
They create software and apps that are capable of solving complex problems and reasoning with near-human logic. The goal? Use this intelligence to support people in their business activities (e.g. robotisation of tasks, automation of industrial processes) or leisure pursuits.
- Ethicist
They are responsible for the ethical dimension of artificial intelligence. They design the algorithmic rules to ensure the AI, in the way it learns, respects the fundamental values and principles of human rights (freedom, responsibility, diversity etc).
- Robot Coach
With their background in linguistics, AI teachers enrich the language and speech of robots or virtual assistants as the offers and uses evolve. Their role is to improve the robot’s ability to converse and be understood by humans.
- Personality Designer
They design the personality traits for the AI to help it learn and collaborate better with humans. The end goal is to make it more human-centric. In French, this role is known as a “psydesigner”.
- AI Writer
They write the script that matches the personality traits of the AI. They model the profile established by the pseudo-designer – behaviour, vocabulary, rhythm patterns, relational elements – to create the right emotion. A little bit like a screenwriter. In French, this role is known as an “egoteller”.















