Since it launched in France in November 2017, Orange Bank has provided banking services that are designed natively around our customers’ mobile uses, which are both highly innovative and synergetic with our telecommunications business.
A bank so simple, so mobile, so Orange
Through this campaign, Orange Bank unveils its new brand vision: "so simple, so mobile, so Orange". The bank's new signature is pride of place in a film that showcases how technology has changed uses, including for the older generation. While moving in tune with ongoing transformations, the bank still prioritizes the one thing that is essential in its eyes: human relationships and the links between generations.
- In French -
The bank has grown rapidly thanks to the power of the Orange brand as a trusted, responsible and local operator, and through offers that are strongly linked to our telco services (mobile insurance, device financing, and cashback on Orange purchases and invoices for Premium card holders).
With its easy-to-use products and rich features, Orange Bank aims to give customers the best value for money and innovation while continuing to reinvent the banking experience with groundbreaking offers such as the Premium Pack in 2020, the first offer on the market for families.
Orange Bank launched in Spain in November 2019.
customers in Europe
of new customers join via a paid offer
NPS* for Premium offers
(At the end of June 2021)
*Net Promotor Score
on the Apple Store and Play Store
One of the highest rated banking apps in Spain
Groundbreaking offer, accessible to everyone
Orange Bank was designed around a disruptive business model: democratize access to the best mobile banking and telecoms services in the world.
It has since pioneered a host of innovative services such as displaying real-time transactions, instant transfers by SMS, contactless and mobile payments, and a fully accessible service starting with a €0 basic model regardless of income.
A personal loan was added to the range in March 2018 to complement the savings account available at launch.
Strategy built on value and quality of service
With the arrival of Paul de Leusse at the head of Orange Bank, a shift towards value began in 2019.
The launch of the first Premium bank card enabled the bank to leverage several synergies within Orange. Already available in Orange stores, the offer was enhanced with a cashback feature for Premium card holders in October 2019. Customers could also access financing for devices bought through an Orange store. Apple Pay and Google Pay have since been added to the offer, meaning customers can make mobile payments regardless of the device they’re using.
In 2020, further services were launched including a new generation of Mastercard bank cards and, in November 2020, a Premium Pack targeting parents with up to five children aged 10 and over. At the same time, the bank leveraged further synergies with the Group by adding cashback on Orange invoices and insurance for stolen or damaged phones.
Since it first launched, Orange Bank has invested heavily to ensure an unmatched customer experience, increasing the frequency of app releases to deliver an optimal quality of service. These efforts have resulted in a constantly improving NPS rating on app stores (4.5 on Apple Store and 4.4 on Google Play at the beginning of 2021 in France).
Open to flagship fintechs
In June, Orange Bank also chose the Next 40 fintech Younited to accelerate its consumer credit development. By joining forces with a flagship French Tech company that has experienced exponential growth in Europe in recent years, the partnership enables the bank to optimize its consumer credit value chain and improve operational efficiency.
Successful launch in Spain
Launched in November 2019, Orange Bank Spain is the first Spanish bank to come from the telecoms universe.
As a fully mobile offer, it includes a Mastercard debit card, a bank account and a savings account (1% APR/AER up to €20,000).
Available since June 2020, the Dolphin credit card enables customers to finance their device purchases, with 2 million phones financed over the course of its first year.
Our CSR commitments
Financial education is a big priority for us. As a bank, we have a responsibility to our customers to prevent any risks they are exposed to, and which could negatively impact their lives. This is our role, in line with regulations and supported by the commitments made by the Orange Group.
In our view, this education also involves learning based on experience. This is one of the reasons why we launched the Premium Pack last November. Aimed at families, and open to children from 10 years old, it allows them to experiment with concepts such as financial independence and setting goals while still being supported by their parents. Beyond a service, it is also a tool for dialogue, the family being the first place where the relationship with money is developed, whether individual or collective.