Trust can’t be decreed, it has to be earned. It is an asset and quality that brands have to work hard for.
Consumers express high expectations in today’s businesses, so we went to see what the experts and Orange representatives have to say about trust, which lies at the heart of our purpose. This edition is also an opportunity to think about online behaviour and the attention we pay to our personal data.
Published on 04 February 2020
Magazine: Because trust comes first
Magazine summary
- Brands: on what conditions do consumers trust them?
- New technologies: how much will we trust them in 2030?
- AI: can it be trusted?
- 5 technologies that protect your data
- How should you protect your personal data? Take the test!
- Our watchwords? Network quality, availability and reliability
- Trust, central to Orange’s DNA
- Customer relationships, a story of trust
