Our purpose: the compass that guides all our future actions

The Orange purpose guides and informs our decisions. It embodies our social and environmental commitment. It expresses the meaningful contribution we want to make to address today’s challenges, shared by our employees, customers and stakeholders.


Whether combatting digital equalities or developing environmental solutions, our purpose acts as a compass to guide our actions. 

It’s the latest chapter in Orange’s rich history, as a responsible operator, promoting socio-economic development across our footprint. In both the telecoms and tech sectors, we have always tried to stand out by putting people before technology.   

This vision has endured from our early years as a public service in France and also applied to the Orange brand promise since 1994, underpinning our activities across our Group and culminating in 2016 in our Human Inside philosophy. Over the past year we have gone a step further and collectively defined our purpose, an approach that received great approval: 2,300 proposals garnered more than 130,000 employee votes in just a few days.

The purpose was incorporated into the company’s bylaws during the annual shareholders’ meeting on 19 May 2020. This is an important and sustainable foundation for us to build trust with our stakeholders and plan for the future.



Our purpose

As a trusted partner, Orange gives everyone the keys to a responsible digital world.


Our mission is to ensure that digital services are well thought-out, made available and used in a more caring, inclusive and sustainable way in all areas of our business.

Orange does everything in its power to ensure people and organisations enjoy a more autonomous, secure digital life.

Through the engagement and expertise of the Group’s teams, Orange employs innovative technologies and services everywhere, and for everyone.



Our purpose informs our future

As a Group, we recognise our heritage and role in society, as well as the value in listening to our customers and stakeholders, and the importance of planning for the future.

Because it expresses who we are and what we do as a business, the purpose is the guiding principle and inspiration behind our strategy, decisions and actions.

Stéphane Richard, CEO of Orange
stéphane richard


laurent bigorne

When a company the size of Orange defines its purpose, it demonstrates a significant shift in the way economic agents see their role in global society. We hope Orange will continue to reinforce its position as a force for economic good and take on an active role as a major driver of digital transition in France, Europe and the world. Today, all businesses need to strongly define and demonstrate their commitment to society and the environment.

2019 Orange Integrated Annual Report: Laurent Bigorgne, Director of the Institut Montaigne, a European-focused independent French think tank



The Orange purpose, closely linked to Orange employees

The Orange purpose was carefully developed over the course of several months in 2019 and involved employees from across the business through more than 130,000 votes and 2,300 contributions. We also consulted internal and external stakeholders including employee representatives, Board members, NGOs, think-tanks, customers, authorities, sub-contractors and investors, building on the collaborative approach.

This cooperation has helped to make all Orange employees “Guardians of the purpose”.




A more responsible digital world


For Orange there are four key words: trust, proximityservice quality, and humanity, which set us apart in all the services we offer our customers, stakeholders and partners. We also want to defend our responsible vision of the digital world, choosing a different pathway from those proposed by other digital players.

We firmly believe that we have a responsibility to continue to grow and develop the digital world while making it a better place to be. As such we are committed to promoting digital equality through numerous concrete actions, carried out on a global level as well as on the ground locally.



What is our purpose, at a glance?

In addition to our day-to-day business activity, it defines the long-term vision and fundamental role of our company within society. As an economic player of course, in order to create value. But also to contribute to the collective good. By incorporating our purpose into our bylaws, we are setting those words in stone to guide the company’s decisions and build trust with all stakeholders.