une jeune femme africaine joue au football

Published on 28 June 2022, updated on 10 May 2024

How Orange is helping to make sport more inclusive

From 2 to 23 July 2022, the best soccer teams will go up against each other in the TotalEnergies Women’s Africa Cup of Nations in Morocco. As a long-term partner of the Confederation of African Football, we’re sponsoring the competition and supporting the development of grassroots women’s football throughout the continent, notably through the “Girls CAN” initiative.


Orange, proud sponsor of women's football

Every two years, the Women’s Africa Cup of Nations welcomes the best football teams from around the world.
This year, the competition will be held in Morocco from 2 to 23 July in the iconic stadiums of Casablanca and Rabat. For the first time, 12 teams are taking part, six from our Orange countries: Senegal, Botswana, Tunisia, Morocco, Burkina Faso, and Cameroon (in these last two countries we also sponsor the national women’s football teams).



Promoting a positive mindset about women’s sports

We’ve partnered with the Confederation of African Football for nearly 15 years. Part of what we do is to promote equal access to football by supporting the Women’s AFCON. Orange Cameroon and Orange Burkina Faso also sponsor their national women’s teams.

In this year’s host country Morocco, we’re supporting the “Girls CAN” initiative set up by the NGO Tibu Africa to encourage girls back to school and education through football and vocational training. In May, Orange Morocco welcomed participants to the Orange Digital Center in Rabat to join workshops in web design and digital technology. 204 “Girls CAN” footballers will also play a tournament during the official competition, with the three winning teams attending the main final on 23 July.

By supporting the development of women’s football in Africa and women’s empowerment more generally, we want to change people’s attitudes to adopt a positive mindset when it comes to women’s sports. Football is a passion, and this passion can be used to motivate fans to make positive social and/or environmental changes. During the last men’s AFCON in January 2022, the “Orange Sponsors Change” campaign motivated more than 4,000 fans who in turn collected more than 40 metric tons of plastic for recycling.