Orange has been the first company to be awarded the international GEEIS-AI label¹, a certification set up by the Arborus Endowment Fund. This label shows the Group’s commitment to designing and developing artificial intelligence in a responsible and inclusive manner.
At a time when artificial intelligence algorithms are increasingly prevalent in our everyday lives (recruitment, customer relations, recommending content, banking and insurance, etc.), it is vital for Orange to ensure that the entire data value chain is managed responsibly and that potential discriminatory biases are identified and eliminated.
The audit, carried out by Bureau Veritas, assessed Orange for its actions aimed at designing, developing and using inclusive artificial intelligence to promote diversity and avoid risks of discrimination before awarding the certification.
The GEEIS-AI repository offers a way to raise awareness among the entire AI production chain, from design to operating the end product. In this way, a wide range of job lines and skills are at the service of the entire Orange ecosystem. This applies, in particular, to human resource management processes to guarantee they are not biased while encouraging diversity in AI job lines.
Elizabeth Tchoungui, Director of CSR, Diversity and Solidarity for Orange, declared: “Orange is fully committed to contributing to the development of a society in which trust is a core value. We therefore stand by a responsible and inclusive vision for digital technology, to move towards a more open, fair and egalitarian society. Obtaining the GEEIS-AI label is part of this commitment for Orange.”
Obtaining the label also shows Orange’s commitment to digital equality and represents a further step in this direction after signing the International Charter for Inclusive AI. This Charter was launched on 21 April 2020 and aims to provide a point of reference for all companies committed to diversity and inclusion.
¹GEEIS : Gender Equality European & International Standard – Artificial Intelligence