Our mission: to offer an attractive content proposition and unique TV experience today, while creating a great tomorrow.
Content services and distribution has been an essential component of our multi-service strategy for more than 15 years. Our ambition is to maintain and develop our role as a content super-aggregator so that we can continue to take a central place in the ever-evolving entertainment sector.
We are committed to offering diverse, high-quality content, available any time, at home and on the move, across all networks and platforms. With our 12 million TV customers, powerful networks, and presence in Europe, Africa, and the Middle East, we are an essential partner for multiple players in the world of content.
Our content strategy is mainly based on developing partnerships with rights holders and service providers, positioning us as a super-aggregator and distributor of content.
Content as a field of innovation and tool for enhancing our networks
Because our networks allow us to transmit ever more data, they open the path to groundbreaking new experiences both on fixed networks with fiber and on mobile networks with 4G and 5G. Content also contributes to developing innovation and enhancing our networks, such as with AR/VR, which illustrates the ever increasing possibilities offered by 5G.
Orange Content, primary umbrella for Orange’s content strategy
Orange Content aims to be the reference entity for all countries where the Group is present.
Already established in 26 countries, our ambition is to meet our customers’ entertainment needs on all screens across all our operating countries. Orange Content teams work hand in hand with countries to develop their convergence strategy (5G and fiber) along with their core business, helping to enriching our customers’ experience around the world. Our ambition is to meet our customers’ entertainment needs on all screens and across all of our operating countries.
Created in 2017, Orange Content brings together several resources and one business activity: Orange Prestations TV, broadcasting platform for Orange TV.
Orange Content also looks after Video On Demand (VOD) service acquisitions on behalf of Orange Group and negotiates the programming for multi-territory Subscription Video On Demand (SVOD) and TV services with third parties.
Our international strategy
In Europe, we’re continuing to pursue the following strategy:
- prioritize the widest possible distribution of the best content offers on the market to satisfy customer needs.
- promote the development of new uses through innovative experiences.
In Africa and the Middle East, digitalization is helping to drive strategic development and Orange Content is continuing to partner with major local players.
As the European leader in 4G, 5G and first European operator for fiber (FTTH or Fiber to the Home), we’re taking advantage of ever faster connectivity in the home to further develop our content distribution activities, which now encompasses nearly 12 million TV customers across the continent. Orange Content teams help countries develop their core business and convergence offers (5G, fiber) and in local negotiations with rights holders.
In Africa and Middle East, content activities are central to our multi-service strategy along with our position as a key partner in the continent’s digital transformation.
Producing ever more local content and deploying Pay TV are key areas supporting this digital transformation.
Following approval from the French Competition Authority on 12 January 2024, the Canal+ Group has finalized its acquisition of Orange’s pay TV platform OCS and film/series co-production subsidiary Orange Studio. The transaction was completed at the end of January and means teams working for OCS and Orange Studio will keep their jobs and be integrated into the Canal+ Group effective 1 February 2024.