du, the leading telecom and digital services provider, and Orange, a global leader in telecommunications, today announced at GITEX Global Dubai 2024, the signing of a strategic partnership agreement aiming to strengthen their collaboration, drive innovation in the telecom sector and further support the realization of UAE’s digital vision.

The partnership is under the overall umbrella of the Orange Alliance program, an initiative by Orange designed to develop and enhance collaboration with telecommunications companies outside its direct footprint. Through this program, du will have access to Orange's extensive services and expertise covering a wide range of areas such as products, platforms, tools, and best practices in management and governance.

du and Orange aim to overcome various challenges in the sector and seize opportunities to boost growth and drive efficiency. These include driving innovation, advancing customer experiences, and achieving digital transformation of the customers. Additionally, the collaboration seeks to grow mutual business opportunities and enhance the operational and energy efficiency of telecom networks and IT infrastructures. It also prioritizes training and developing skills essential for the digital transformation journey. 

Statements from the Executives:

Bruno Zerbib, CTIO of the Orange Group, stated: “We are delighted to join forces with du in this new strategic Orange Alliance partnership, bringing our expertise, platforms, and solutions to contribute to its development. This partnership will address a wide range of challenges, from technological breakthroughs to ecological transition, as well as building up the necessary human know-how. We are also demonstrating our open innovation strategy and our desire to energize the telco/techco ecosystem.”

Fahad Al Hassawi, CEO at du, said: "Our partnership with Orange represents a milestone in our collective pursuit of innovation and excellence through a forward-looking approach to digital transformation. Together, we aim to enhance operational efficiencies, broaden our service offerings, and solidify our commitment to operational and cost optimization. We are united in our mission to navigate the complexities of the telecommunications industry, propelled by the shared vision of delivering unparalleled solutions to our customers."

About Orange

About Orange Orange is one of the world’s leading telecommunications operators. The Group aims to be the trusted partner for everyday digital life by providing individuals, businesses and communities with reliable connectivity and innovative services. As of the end of 2025, Orange connects 340 million customers (including MasOrange) across 26 countries and generated 40.4 billion euros in revenues.
As a trusted player, Orange leverages the excellence of its very high-speed broadband networks to deploy digital infrastructure in Europe, Africa and the Middle East. The Group is a European leader in fiber, with 100 million connectable households, and convergent offers. In France, Orange connects 34 million customers and was ranked No. 1 by the regulator Arcep for the quality of its mobile network for the 15th consecutive year. In Africa and the Middle East, the Group’s growth engine, Orange serves nearly 180 million customers and promotes digital and financial inclusion through its connected solutions.
Under the Orange Business brand, the Group supports companies in transforming their networks as well as in AI, trusted cloud and cybersecurity. Orange is also a major player in the wholesale market, where it has a leading global telecom infrastructure and significant capabilities for deploying and operating submarine cables. A committed innovator, Orange relies on 700 researchers and holds a portfolio of 11,000 patents.

Orange is listed on Euronext Paris (symbol ORA). More information: www.orange.com. 

Orange and any other Orange product or service names mentioned in this material are trademarks of Orange or Orange Brand Services Limited.