At the Viva Technology trade show in Paris, Orange Middle East and Africa (OMEA), represented by its CEO Jérôme Hénique, and risingSUD, represented by its President Bernard Kleynhoff, signed a strategic partnership to support the establishment and growth of African startups in the Orange Digital Center network in the Provence-Alpes-Côte d'Azur region, in the South of France.

This three-year partnership aims to bring together innovation ecosystems in Africa, the Middle East, and the South of France. Specifically, startups from the Orange Digital Center network will benefit from tailored support from the teams at risingSUD, the Provence-Alpes-Côte d'Azur region's economic attractiveness and development agency, to establish themselves in the South of France. They will thus join a dynamic region that is already home to 500,000 companies, including global leaders and startups that are inventing the world of tomorrow.

With this partnership, OMEA strengthens its support for the internationalization of startups from Africa and the Middle East and reaffirms its commitment to developing the continent's entrepreneurial ecosystems. Deployed in 17 countries in Africa and the Middle East and eight countries in Europe, the Orange Digital Center network is a free and accessible ecosystem for all. It brings together, in one place, digital skills training for young people, support for project leaders, incubation, acceleration, and startup financing.

In 2024 alone, risingSUD supported the establishment of 14 African companies in the South of France, including the startup from the Orange Digital Center in Tunisia, Guépard, which opened an office in Marseille. This partnership will allow more startups from Africa and the Middle East to benefit from risingSUD's expertise, ranging from project development to access to financing and networking with international partners. It will also facilitate access for talent and startups from the South region to the Orange Digital Centers network.

Jérôme Hénique, CEO of Orange Middle East and Africa, commented: “This partnership with risingSUD marks a key step in our ambition to promote African innovation internationally. It is a continuation of the support we offer startups through our Orange Digital Centers. By facilitating their establishment and acceleration in France, particularly in the South region, we are giving young African companies the means to accelerate their growth.”

Bernard Kleynhoff, President of risingSUD and President of the Economic and Digital Development, Industry, Export, Attractiveness and Cybersecurity Commissions of the Sud Region, added: “Thanks to its strategic position, its historical trade flows and its commitment to innovation, the South of France is a natural bridge between Europe, Africa and the Middle East. It is now the leading French region for hosting African investment projects. This partnership opens up new economic opportunities and constitutes a real springboard for the development of businesses on both sides of the Mediterranean.”

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Photo Signature OMEAXRISINGSUD
11/06/2025

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