Paris 2024 wanted to open up the Games to everyone, a promise that resonates with our own commitment to equal opportunities and inclusion, and which is embodied in our sponsorship of the Paris 2024 Marathon Pour Tous (Mass Participation Marathon). Like the Africa Cup of Nations or our soccer initiatives across France, we encourage fans, running enthusiasts, and amateurs to take part and push their limits during the first event in Olympic history open to the general public.
An Olympic experience at your own pace in Orange colors
On 10 August 2024, the streets of Paris filled with the determined footsteps of 40,048 runners who took part in the Marathon Pour Tous, a unique event that transcended the boundaries of sport to become a powerful symbol of inclusion.
Whether you were an accomplished athlete, a keen amateur, or simply looking for a new challenge, we offered the unique opportunity to wear one of our 5,000 Orange bibs and share the same experience as the Olympic heroes.
The 42-kilometer course posed a physical and mental challenge for marathon hopefuls while the shorter 10-kilometer distance was a more accessible adventure for people to explore part of the route. The magic of this iconic Olympic event was also open to people with disabilities.
Both races were held at night that summer and followed the exact route run by the marathon greats.
Team Orange Running: collective energy and achieving your goals
Beyond Paris 2024, Team Orange Running offers ongoing support to runners. The motto, “inspire, support, and reward” illustrates the spirit of Orange sponsorship. We help runners set goals and offer personalized advice and rewards to create a unique experience, building a running community while encouraging sportsmanship.
Through the TeamOrangeRunning Instagram community, we support all running enthusiasts including people with disabilities to help them achieve their dream of taking part in this unique event and once-in-a-lifetime race.
Want to follow Orange's running adventures? Follow the Team Orange Running.
Paris 2024 and Orange commit to gender equality
We partnered with Paris 2024 to ensure gender equality, which increased the visibility of female athletes, who are often underrepresented in sporting events, and also offered a new experience to the general public. By taking part in an event where equality is central, each runner helps to drive this significant change and contribute to a more equal and diverse sports community.
Orange is very proud to be the official race sponsor. It symbolizes values that we hold dear: innovation, achieving your goals, above all, inclusion with a capital ‘I’.
As the proud Official Sponsor of this historic event, we’re continuing to chart a course towards a more open and inclusive world. The Marathon Pour Tous is much more than just a race; it’s a celebration of inclusion, diversity, and the power of sport to unite people by embracing their differences.
