Trust the Future, la stratégie Orange 2026

Our direction is clear: to be, and remain, the trusted partner for everyday digital life – serving individuals, organizations and communities – by providing always available connectivity and beyond that, innovative digital services.

Christel Heydemann

One strategy, three ambitions

Our ambitions define the key areas where we will focus our efforts to strengthen our leadership positions and accelerate growth.

Customer
intimacy

To better meet customer expectations, we must understand them more deeply. With new digital tools powered by artificial intelligence, we can deliver more personalized service to each of our 340 million customers. We’re simplifying interactions and making them more relevant, wherever our customers are.
By 2028, we’ll aim to add around 40 million new fixed and mobile customers, particularly in Africa, the Middle East, and selected European countries, by accelerating network convergence and the deployment of fiber (FTTH).

We will move from a benchmark customer experience to an exceptional relationship – more personal, more attentive, and more proactive.

Customer

intimacy

We will move from a benchmark customer experience to an exceptional relationship – more personal, more attentive, and more proactive.

To better meet customer expectations, we must understand them more deeply. With new digital tools powered by artificial intelligence, we can deliver more personalized service to each of our 340 million customers. We’re simplifying interactions and making them more relevant, wherever our customers are. By 2028, we’ll aim to add around 40 million new fixed and mobile customers, particularly in Africa, the Middle East, and selected European countries, by accelerating network convergence and the deployment of fiber (FTTH).

Innovative
growth

In Europe, we are expanding our portfolio beyond connectivity by integrating services such as cybersecurity and home protection to address growing customer needs.
In our Enterprise markets, we are leveraging our full range of trusted digital solutions, including cybersecurity, trusted cloud, and artificial intelligence, to support our business customers in their digital transformation.
In our high-growth markets in Africa and the Middle East, we are actively developing digital services such as Mobile Money and accelerating the rollout of Max It, our innovative super app, to deliver high-performance, accessible digital experiences.

Our ambition for innovation-driven growth: €1 billion in additional revenue by 2028 from trusted digital services, from cybersecurity in Europe to Max It in Africa.

Innovative

growth

Our ambition for innovation-driven growth: €1 billion in additional revenue by 2028 from trusted digital services, from cybersecurity in Europe to Max It in Africa.

In Europe, we are expanding our portfolio beyond connectivity by integrating services such as cybersecurity and home protection to address growing customer needs. In our Enterprise markets, we are leveraging our full range of trusted digital solutions, including cybersecurity, trusted cloud, and artificial intelligence, to support our business customers in their digital transformation. In our high-growth markets in Africa and the Middle East, we are actively developing digital services such as Mobile Money and accelerating the rollout of Max It, our innovative super app, to deliver high-performance, accessible digital experiences.

Excellence
at scale

Our multi-local model combines strong global presence with deep local expertise across 26 countries. It is a key source of competitiveness. The scale of our Group, together with the new capabilities enabled by generative AI, will strengthen our efficiency and drive innovation. Our ambition is to become a benchmark in our sector by delivering ever more effective solutions tailored to local needs.
• Leadership in next-generation networks, including fiber, 4G, and 5G, with continued infrastructure modernization.
• Shared innovation capabilities and global expertise supporting all our activities.
• Expanded use of artificial intelligence across daily operations to increase efficiency, enhance service quality, and accelerate innovation.

Achieving excellence at scale by fully leveraging the strength of our Group.

Excellence

at scale

Achieving excellence at scale by fully leveraging the strength of our Group.

Our multi-local model combines strong global presence with deep local expertise across 26 countries. It is a key source of competitiveness. The scale of our Group, together with the new capabilities enabled by generative AI, will strengthen our efficiency and drive innovation. Our ambition is to become a benchmark in our sector by delivering ever more effective solutions tailored to local needs. • Leadership in next-generation networks, including fiber, 4G, and 5G, with continued infrastructure modernization. • Shared innovation capabilities and global expertise supporting all our activities. • Expanded use of artificial intelligence across daily operations to increase efficiency, enhance service quality, and accelerate innovation.

Measurable ambitions for sustainable growth

+40 million

million new customers by 2028

100 %

of customer interactions enhanced by AI for more a personalized service

45%

reduction in greenhouse gas emissions by 2030.

€10 billion

in revenue in Africa and the Middle East.

Committed to a responsible future

With Trust the Future, growth and responsibility move forward together. We’re building a digital world that’s inclusive and environmentally sustainable.

We’re maintaining our objective of carbon neutrality by 2040 and continuing to strengthen accessibility, inclusion, and protection, particularly for young people and vulnerable groups.

Our vision in the age of AI and rapid transformation

Human values matter more than ever.
Trust, care, and responsibility don’t slow growth. They enable it.

For our people

We continue investing in skills development, employability, and leadership so our teams can adapt in a constantly evolving environment. According to our January 2026 engagement survey, 81% of employees say they’re proud to work at Orange.

For our communities

Digital trust will extend to everyone, with modular protection solutions including B2C and B2B cybersecurity and dedicated offers for young people available in 100% of our countries by 2030. Free digital training will also reach six million people by 2030, notably through our Orange Digital Centers.

For our planet

Our environmental trajectory remains firm: reducing greenhouse gas emissions across all scopes by 45% by 2030 compared with 2020 and achieving carbon neutrality by 2040. Progress will be driven by energy efficiency, decarbonization, circular economy initiatives, and country-specific adaptation plans to address extreme weather events.

Our unique strengths for emplementing this roadmap

An iconic brand

The second most valuable brand in Europe in the telecommunications sector

Cutting-edge networks

4G, 5G, fiber

More than 340 million customers

Consumers and businesses

A strong international presence

Across consumer and enterprise markets

Talented and committed teams

123,500 women and men around the world

A clear and enduring corporate purpose

"Orange gives everyone the keys to a responsible digital world"

The Lead the Future legacy

Lead the Future 2023-2025 has fully achieved its objectives, making our Group simpler, stronger, and more efficient.

We have strengthened our customer excellence, enhanced our infrastructure, transformed our business activities, and accelerated our cybersecurity efforts, while continuing our development in Africa and the Middle East.

In terms of Corporate Social Responsibility, we exceeded our environmental targets with a 49.3% reduction in Scope 1 and 2 GHG emissions in 2025 compared to 2015, and made significant progress in digital inclusion and diversity.

The customer base grew strongly, with +34.3 million customers over the period (+13%), crossing the symbolic threshold of 300 million customers worldwide.